The effects of screen ratio and order on information retrieval in web pages

Schaik, Paul van; Ling, Jonathan

doi:10.1016/j.displa.2004.01.005

Cited by 14 publications

(8 citation statements)

References 24 publications

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“…Previous research has speculated on an association between aesthetic quality and quality of system interaction (Lindgaard & Dudek, 2003), dem-318 van Schaik and Ling onstrated a convergence of task performance and aesthetic preference for poor screen ratios between navigation and content areas in Web pages (van Schaik & Ling, 2003b), and found a correlation between aesthetic quality and perceived usability (Tractinsky et al, 2000). However, for the first time, this study established associations of aesthetic quality not only with subjective measures (involvement and control), but also with accuracy of task performance, thereby providing further evidence for the validity of the aesthetics measure and highlighting the importance of aesthetic value in users' actual interaction with Web pages rather than their perceptions of this interaction.…”

Section: Discussionmentioning

confidence: 98%

Five Psychometric Scales for Online Measurement of the Quality of Human-Computer Interaction in Web Sites

Schaik¹,

Ling²

2005

International Journal of Human-Computer Interaction

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The use of a comprehensive set of psychometric instruments for measuring the quality of interaction in Web sites is proposed. Five existing scales for Web site evaluation, each measuring a key construct in human-computer interaction, were used together. The set of 5 scales demonstrated good distinguishability of factor structure, and all scales possessed adequate reliability. Evidence for validity of the scales was obtained, but additional work is necessary to establish the conditions under which these properties are best demonstrated. Aesthetic quality emerged as a separate scale that moderately correlated with other scales and level of task performance, highlighting the importance of aesthetics in interaction with Web pages. The results suggest the 5 scales can be used to measure the quality of interaction in Web sites for both monitoring and continual improvement of these sites.

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Section: Discussionmentioning

confidence: 98%

Five Psychometric Scales for Online Measurement of the Quality of Human-Computer Interaction in Web Sites

Schaik¹,

Ling²

2005

International Journal of Human-Computer Interaction

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“…However, the experiments usually involved several limited factors such as page size, text color, and so on. Schaik and Ling [25] investigated the effect of page size ratio on the information retrieval tasks in Web pages and ignored other factors. Park et al [21] explored several high-level visual factors (colorfulness, static, tense) that influence the user experience on aesthetics.…”

Section: Related Workmentioning

confidence: 99%

“…However, the VisQ of a Web page also determines its usability [19,27] and affects user's interaction. For example, studies in [25] show that the effect of Web page size ratio on the Web information retrieval task is statistically significant. In essence, relevance meets users' information needs while VisQ meets the user experience needs.…”

Section: Introductionmentioning

confidence: 97%

“…Findings on human computer interaction (HCI) suggest that aesthetics enhances positive feelings toward Web-based applications and has important implications for user experience [27,32,33]. Psychology experiments were conducted to examine the effect of the aesthetics of a Web page on its usability [25,27] and credibility [12,24]. The results concluded that visually appealing Web pages are perceived to be easier to use and access, and higher aesthetic Web pages are usually judged as having higher credibility.…”

Section: Introductionmentioning

confidence: 98%

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Evaluating the visual quality of web pages using a computational aesthetic approach

Chen

et al. 2011

Proceedings of the Fourth ACM International Conference on Web Search and Data Mining

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Current Web mining explores useful and valuable information (content) online for users. However, there is scant research on the overall visual aspect of Web pages, even though visual elements such as aesthetics significantly influence user experience. A beautiful and well-laid out Web page greatly facilitates users' accessing and enhances browsing experiences. We use "visual quality (VisQ)" to denote the aesthetics of Web pages. In this paper, a computational aesthetics approach is proposed to learn the evaluation model for the visual quality of Web pages. First, a Web page layout extraction algorithm (V-LBE) is introduced to partition a Web page into major layout blocks. Then, regarding a Web page as a semi-structured image, features (e.g., layout, visual complexity, colorfulness) known to significantly affect the visual quality of a Web page are extracted to construct a feature vector. We present a multi-cost-sensitive learning for visual quality classification and a multi-value regression for visual quality score assignment. Our experiments compare the extracted features and conclude that the Web page's layout visual features (LV) and text visual features (TV) are the primary affecting factors toward Web page's visual quality. The performance of the learned visual quality classifier is close to some persons'. The learned regression function also achieves promising results.

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“…In order to ensure both maximum clarity and replicability, the screen contrast was set to the maximum level and the screen brightness to the minimum level, as recommended by Paul van Schaik [11]. Fig.…”

Section: Equipmentmentioning

confidence: 99%

Optimized PDA orientation and screen layout for Chinese vocabulary learning by young children

et al. 2006

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The effects of screen ratio and order on information retrieval in web pages

Cited by 14 publications

References 24 publications

Five Psychometric Scales for Online Measurement of the Quality of Human-Computer Interaction in Web Sites

Five Psychometric Scales for Online Measurement of the Quality of Human-Computer Interaction in Web Sites

Evaluating the visual quality of web pages using a computational aesthetic approach

Optimized PDA orientation and screen layout for Chinese vocabulary learning by young children

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