The Effects of Self-Esteem on Makeup Involvement and Makeup Satisfaction among Elementary Students

Lee, Hojung; Oh, Hee-Sun

doi:10.15187/adr.2018.05.31.2.87

Cited by 12 publications

(10 citation statements)

References 2 publications

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“…There are various ways to reveal one’s social self to society. Of these, makeup is a method to reveal and express one’s social self to society (Lee & Oh, 2018 ). In addition, according to which shades and the degree of makeup (from bare face to full makeup) a person wears, their social appearance could be easily and instantly changed.…”

Section: Literature Reviewmentioning

confidence: 99%

Changes in consumers’ awareness and interest in cosmetic products during the pandemic

2022

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This research investigates the impact of the COVID-19 pandemic on consumers’ perspectives of beauty and individual cosmetic products. Since the first confirmed case of COVID-19 was announced on December 31st, 2019, the search volumes of Google News have been updated and information on confirmed cases of the disease has been collected. This study used Python 3.7, NodeXL 1.0.1, and Smart PLS 3.0 to analyze consumer awareness of cosmetic products during the pandemic. The results reveal that consumers’ perspectives of beauty are impacted by a pandemic. Global consumers perceive skincare as an important aspect during the pandemic, while the importance of makeup fell after the outbreak. The awareness of skincare and makeup products has changed. The spread of the pandemic (SOP) has a positive impact on skincare products, but a negative impact on makeup products, except for eye makeup products, which was positive. Finally, the SOP was not significant in terms of consumers’ interest in masks. Fifth, interest in masks showed a positive relationship with interest in skincare products, such as cleansing products, while a negative relationship was observed with interest in makeup products. Overall, this study concludes that pandemics certainly have an impact on global consumers’ perspectives. As a pandemic spread, interest in skincare products increases, while interest in makeup products decreases. This study has academic significance in that it investigates the effects of consumption of cosmetic products during the stay-at-home rules. It can be used as standard information for setting marketing strategies in pandemic-like situations in the future.

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Section: Literature Reviewmentioning

confidence: 99%

Changes in consumers’ awareness and interest in cosmetic products during the pandemic

2022

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“…Interestingly, Kelley [ 16 ] interviewed 132 American college women and found that 37% of them reported they started using makeup because they were unsatisfied with their appearance. In sixth grade girls with negative self-esteem, using makeup increases pleasure pursuit [ 22 ]. Gentina et al [ 23 ] found that makeup can also serve as a ritual of transition to adulthood among adolescents.…”

Section: Introductionmentioning

confidence: 99%

The contrasting effects of body image and self-esteem in the makeup usage

et al. 2022

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Women wearing makeup are perceived by others as more attractive, competent, dominant, and more socially prestigious. Individuals differ in how much and how frequently they use makeup. Some studies show that women with lower self-esteem use more makeup, probably to hide imperfections. However, women with higher self-esteem can also use makeup to attract attention. This study verified whether social and general self-esteem and body image are associated with makeup usage in Brazilian women. We collected data from 1,483 women (Mage = 31.08; SD = 11.15) about body image (appearance orientation and appearance evaluation), social self-esteem, general self-esteem, and makeup usage (frequency of makeup usage, time spent applying makeup per day, and money spent on makeup per month). Appearance orientation positively predicted frequency of makeup usage, time spent applying makeup, and money spent on makeup, whereas appearance evaluation inversely predicted money spent on makeup per month. Social self-esteem and general self-esteem also positively predicted money spent on makeup, but in different directions. The results suggest that the significance given to appearance and social interactions are importantly associated with makeup usage in women.

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“…Moreover, many benefits associated with natural facial attractiveness can also be experienced with the use of makeup 8,9 . This means that although makeup is artificial, it can achieve psychological consequences similar to those brought on by natural high attractiveness, such as a more positive evaluation of personality traits (e.g., self-confidence, sociability) and the perception of having higher economic or educational status 7,[10][11][12][13] . However, it is unknown if this effect also applies to emotional contagion, which refers to the process of transferring an emotion from one individual (expresser) to another (receiver) 14 .…”

Section: Introductionmentioning

confidence: 99%

Light Makeup Decreases Receivers’ Negative Emotional Experience

Ling

Chen

Liu

et al. 2021

Preprint

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Makeup is widely used in modern society and has a positive effect on perceived attractiveness. However, little is known about the other possible outcomes of makeup use. In this study, we investigated whether makeup enhances a receiver’s emotional experience. Dynamic faces with or without makeup are presented in Experiments 1 and 2. Participants were asked to imagine themselves video chatting with a target person (expresser) with different expressions: neutral, angry, sad, or happy, and then to appraise their own subjective emotional experience. Emotional valence, arousal, and willingness to communicate were also assessed in Experiment 2. The results showed that makeup improved perceived facial attractiveness and increased the willingness to communicate. More importantly, it revealed that wearing makeup could weaken receivers’ negative experiences arising from the angry and sad conditions, which is not the case for the non-makeup condition, but could not affect the happy contagion. Furthermore, incremental changes in the amount of makeup were not accompanied by incremental changes in emotional appraisal (valence and arousal). Overall, we found that makeup may affect emotional contagion and interpersonal communication. Whether the alleviated negative experience due to makeup is adaptive may need further discussion.

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The Effects of Self-Esteem on Makeup Involvement and Makeup Satisfaction among Elementary Students

Cited by 12 publications

References 2 publications

Changes in consumers’ awareness and interest in cosmetic products during the pandemic

Changes in consumers’ awareness and interest in cosmetic products during the pandemic

The contrasting effects of body image and self-esteem in the makeup usage

Light Makeup Decreases Receivers’ Negative Emotional Experience

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