The Effects of Total Quality Management and Market Orientation on Business Performance of Small and Medium Enterprises in Pakistan

Jabeen, Rubina; Mahmood, Rosli

doi:10.9734/bjemt/2015/14226

Cited by 3 publications

(1 citation statement)

References 73 publications

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“…Orientasi pasar juga menjadi salah satu elemen penting dalam meningkatkan daya saing UMKM. Pernyataan tersebut didukung oleh penelitian Jabeen & Mahmood (2015) yang menyatakan bahwa orientasi pasar merupakan startegi yang diterapkan oleh UKM dalam meningkatkan kualitas produk dan layanan sehingga mampu menarik pelanggan. Selain itu mereka juga menyatakan bahwa sangat penting bagi UKM dalam menerapkan strategi seperti, Total Quality Management dan orientasi pasar dalam merespon lingkungan bisnis yang kompetitif sehingga dapat mencapai kinerja UKM yang lebih baik.…”

Section: Pendahuluanunclassified

Pengaruh TQM terhadap Kinerja UMKM Melalui Orientasi Pasar sebagai Variabel Intervening

Jaya¹,

Purwohedi²,

Armeliza³

2021

JAPA

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Tujuan dalam penelitian ini adalah menguji dan menganalisis pengaruh Total Quality Management (TQM) terhadap kinerja UMKM, menguji dan menganalisis pengaruh TQM terhadap orientasi pasar, menguji dan menganalisis pengaruh orientasi pasar terhadap kinerja UMKM, serta menguji dan menganalisis pengaruh TQM terhadap kinerja UMKM melalui orientasi pasar. Teknik pengambilan sampel dalam penelitian ini menggunakan non-probability sampling melalui purposive sampling. Penelitian ini menggunakan sumber data primer yaitu melalui kuesioner yang dikumpulkan dari 30 pemilik UMKM di Kecamatan Cengkareng, Jakarta Barat. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis statistik inferensial yang diukur dengan menggunakan PLS-SEM pada perangkat lunak SmartPLS 3.0. Penelitian ini memperoleh hasil sebagai berikut: (a) TQM secara signifikan memiliki pengaruh positif terhadap kinerja UMKM; (b) TQM secara signifikan memiliki pengaruh positif terhadap orientasi pasar; (c) Orientasi pasar secara signifikan memiliki pengaruh positif terhadap kinerja UMKM; dan (d) Orientasi pasar tidak memediasi hubungan TQM terhadap kinerja UMKM.

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Section: Pendahuluanunclassified

Pengaruh TQM terhadap Kinerja UMKM Melalui Orientasi Pasar sebagai Variabel Intervening

Jaya¹,

Purwohedi²,

Armeliza³

2021

JAPA

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The effect of entrepreneurial orientation, market orientation, total quality management and organizational culture on the SMEs performance: A theoretical framework

Ali¹,

Abdullah²,

Gorondutse³

2017

JBRMR

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In the contemporary, Entrepreneurial orientation and Market orientation have become important topics among business academics and practitioners. Since business environment has become more competitive, the need to develop and improve internal resources is now a prerequisite for global survival; entrepreneurial orientation and market orientation are now the crucial falcons that are assisting the firms to achieve such a niche. Despite the importance of MO and EO, researches that link these concepts to SMEs performance are very limited. In this view, through extensive literature view, this study has found a theoretical link that exists between entrepreneurial orientation, market orientation and performance of SMEs and also developed conceptual model for empirical validations. This study serves not only to clarify the relationship between entrepreneurial orientation, market orientation and SMEs performance, it also explains the role which TQM plays as a mediator in this relationship which most studies have neglected. Again, the conceptual model also examines the moderation role of the organizational culture in the relationship between TQM and SMEs performance.

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The Role Of Strategic Orientation In Export Performance Of China Automobile Industry

Imran

Abbas²

2020

Advances in Business Strategy and Competitive Advantage

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During the last four years, the China automobile industry experienced a 49% drop in sales in the domestic and international markets. Company owners and the Government of China are exploring factors which could help them overcome the issues relating to sale, reputation, and brand image. Nonetheless, the investigation of company export performance factors in the automobile sector of China has largely been ignored. However, authors of this chapter conducted a literature review on factors of firm export performance. Therefore, the conceptual framework has found the factors of firm export performance such as total quality management (TQM), entrepreneurial orientation (EO), export market orientation (EMO), and brand orientation (BO) based on resource-based theory. This research believes that the proposed factors can increase the firm export performance of China automobile industry. The future studies should validate the proposed research framework empirically in the context of the Chinese automobile industry.

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The Effects of Total Quality Management and Market Orientation on Business Performance of Small and Medium Enterprises in Pakistan

Cited by 3 publications

References 73 publications

Pengaruh TQM terhadap Kinerja UMKM Melalui Orientasi Pasar sebagai Variabel Intervening

Pengaruh TQM terhadap Kinerja UMKM Melalui Orientasi Pasar sebagai Variabel Intervening

The effect of entrepreneurial orientation, market orientation, total quality management and organizational culture on the SMEs performance: A theoretical framework

The Role Of Strategic Orientation In Export Performance Of China Automobile Industry

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