2021
DOI: 10.15642/icondac.v3i1.514
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The Entrepreneur's Storytelling Who Revives from Failure: A Persuasive Analysis

Abstract: This study examines the persuasive techniques used in business storytelling of three entrepreneurs in Surabaya. They are Drs. Daryono, Abdul Chalim, and Samsudin. They experienced a slump in their first business history. Then they becomes a successful entrepreneur in their business until now. This studi applying descriptive qualitative methods. And this study finds that their business storytelling uses some of the seven components of the persuasive technique of Keraf with the use of different types. Drs. Daryo… Show more

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Cited by 3 publications
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“…The types of applications that appear in research publications on Japanese language learning are vocabulary applications [166,171,174], translation applications [173] and audio and video player applications. (ii) Multimedia [19,169,[175][176][177][178][179][180][181][182][183][184]. Similar to the findings in the previous section, multimedia media is also widely discussed in research publications related to technology-based learning media in Japanese language learning.…”
Section: Use Of Technology-based Learning Media In Japanese Language ...mentioning
confidence: 87%
“…The types of applications that appear in research publications on Japanese language learning are vocabulary applications [166,171,174], translation applications [173] and audio and video player applications. (ii) Multimedia [19,169,[175][176][177][178][179][180][181][182][183][184]. Similar to the findings in the previous section, multimedia media is also widely discussed in research publications related to technology-based learning media in Japanese language learning.…”
Section: Use Of Technology-based Learning Media In Japanese Language ...mentioning
confidence: 87%
“…Tidak hanya itu, pola penafsiran dan interpretasi Ustaz Adi Hidayat atas ayat-ayat al-Qur`an dalam dakwahnya di media sosial juga turut menjadi objek penelitian sebelum ini (Ghozali, 2022b(Ghozali, , 2022aSuryadinata et al, 2022). Ada pula penelitian yang berfokus pada aspek bahasa dan gaya komunikasi Ustaz Adi Hidayat dalam berdakwah (Fahmi & Nuryana, 2022;Naufal & Khatami, 2023;Pramesti, 2023). Dapat dilihat bahwa kajian-kajian terhadap ceramah Ustaz Adi Hidayat tersebut masih berada dalam lingkup studi al-Qur`an, belum ditemukan adanya kajian yang mengarah pada ceramah-ceramah yang bertema hadis.…”
Section: Pendahuluanunclassified
“…A. S. Official, 2021). While Ustadz Adi Hidayat with the Adi Hidayat Official account has uploaded 550 videos which have been watched by up to 55.58 million people (A. H. Official 2021) (Fahmi and Nuryana 2022).…”
Section: Introductionmentioning
confidence: 99%