“…New strategies require rethinking the product value chain by focusing on repair, recycling and product longevity (de Man & Strandhagen, 2017), new materials, increased product flexibility and supply chain innovations (Jin et al, 2017). Moreover, the need for a new economic course based on the ‘circularity’ of resources has been repeatedly underlined by scientific studies and the European Union (EU) (Pazienza & Lucia, 2020) to mitigate the impact of human activities on the environment (Bakhshi & Krajeski, 2007; European Commission, 2014, 2015; Secinaro, Brescia, Calandra, & Saiti, 2020). Therefore, the progressive use of the technologies employed in Industry 4.0 is advancing the process of transition from a linear economic system to a circular one (Centobelli, Cerchione, Chiaroni, Vecchio, & Urbinati, 2020; Chen, Hung, & Ma, 2020; Ferasso, Beliaeva, Kraus, Clauss, & Ribeiro‐Soriano, 2020; Tunn et al, 2019).…”