The Existence of The Fulan Fehan Festival Towards Indonesian MICE Tourism Destination

Abstract

This research is conducted in Fulan Fehan which is located in Dirun Village, Lamaknen District, Belu Regency, East Nusa Tenggara. This Fulan Fehan Tourism Destination is designated as one of the event venues or destinations that organizes the annual event in the form of a Festival. The Fulan Fehan Festival is carried out on a mass basis by the people of Belu Regency in general to promote Belu tourism and preserve the unique and interesting culture of the local community. This research is focused on the process of identifying the supporting and inhibiting factors for organizing the Fulan Fehan Festival Event, as well as on the analysis stage of efforts to improve the Fulan Fehan Festival towards the Indonesian MICE Event. The approach in this study uses descriptive qualitative analysis, which analyze, describe, and obtain a clear and objective picture related to the problems studied. While the data collection uses in the form of observation, interviews, literature study and documentation. The results of the study indicate that the supporting and inhibiting factors in organizing the Fulan Fehan Festival are the existence of superior cultural tourism attractions, the existence of a supporting agenda for the festival, strategic location of the event, enthusiasm from stakeholders. Furthermore, there are factors that hinder the implementation of this event, namely the emergence of the pandemic covid-19, the lack of amenities, inadequate accessibility conditions, and the weakness of Tourism Human Resources. The efforts that need to be made in increasing the existence of the Fulan Fehan Festival can be viewed from the 3A+1S aspects, namely: improving accessibility, maintaining and preserving cultural tourism attractions, providing tourism amenities or facilities, and increasing human resources through education and training and support from stakeholders.