The Factors That Affect Customer Value and Its Impact on the Customer Loyalty

Donny, Jefry Rom; Juju, Undang; Jusuf, Eddy; Rosmadi, Maskarto Lucky Nara

doi:10.33258/birci.v1i4.122

Cited by 11 publications

(12 citation statements)

References 24 publications

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“…This is because customer value also has a direct impact on customer loyalty. This result is by the findings of Romdonny, Juju, Jusuf, & Rosmadi (2018) and Chen (2015), the customer value can boost customer loyalty. Customers are more devoted to a company's products when their worth to the business is higher.…”

Section: Internationalsupporting

confidence: 54%

“…The level of customer loyalty will be affected if a firm offers value that is significantly higher than that of its rivals; the higher the value that a customer perceives, the more likely it is that they would engage in a relationship or transaction (Kim & Park, 2019). Empirical studies by Romdonny, Juju, Jusuf, & Rosmadi (2018); Chen (2015), and Abadi, Nursyamsi, & Syamsuddin (2020) demonstrate customer value can provide variations in increasing customer loyalty. However, customer value can't determine customer loyalty, according to several empirical studies by El-Adly (2018) and Lai (2015).…”

Section: Introductionmentioning

confidence: 99%

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Analysis of Factors That Determine Customer Delight and Their Impact on Customer Loyalty

Sugarda

Suardhika

Sapta

2023

IJABIM

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Customers are the first asset that require proper care because each one generates revenue that can sustain a firm. Customers are the company's kings, and they must be taken into consideration in order for it to successfully manage its business. At Apotek Iwos Farma Badung, the purpose of this study was to determine and validate the relationship between service quality, customer value, costumer delight, and customer loyalty. The respondents in this study were Apotek Iwos Farma Badung customers.This survey had 80 respondents, which was the set number. In this work, structural equation modeling analysis is performed using the Smart-PLS 3 program. The results of this study indicate that as a result, current services will be of greater quality. The findings of this study suggest that enhancing the quality of currently offered services will boost costumer delight. Customer delight can rise with good customer value. The quality of the current services has prevented a rise in loyalty of customer. Customer loyalty will be able to rise the higher the worth of current customers. However, Apotek Iwos Farma Badung has seen a boost in customer loyalty, but consumer delight has been unable to identify it.

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Section: Internationalsupporting

confidence: 54%

Section: Introductionmentioning

confidence: 99%

Analysis of Factors That Determine Customer Delight and Their Impact on Customer Loyalty

Sugarda

Suardhika

Sapta

2023

IJABIM

View full text Add to dashboard Cite

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“…sports in case of sports equipment), necessity, etc. It has been shown that this kind of consumer psychology is one of the factors that affect a potential customer's interest in a product and subsequent possible purchase [13]. We thus incorporate this notion of customers' interest with the parameter λ.…”

Section: Model Parametersmentioning

confidence: 99%

Modeling Influencer Marketing Campaigns in Social Networks

Doshi,

Ranganathan,

Rao

2021

Preprint

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In the present day, more than 3.8 billion people around the world actively use social media. The effectiveness of social media in facilitating quick and easy sharing of information has attracted brands and advertizers who wish to use the platform to market products via the influencers in the network. Influencers, owing to their massive popularity, provide a huge potential customer base generating higher returns of investment in a very short period. However, it is not straightforward to decide which influencers should be selected for an advertizing campaign that can generate maximum returns with minimum investment. In this work, we present an agent-based model (ABM) that can simulate the dynamics of influencer advertizing campaigns in a variety of scenarios and can help to discover the best influencer marketing strategy. Our system is a probabilistic graph-based model that incorporates real-world factors such as customers' interest in a product, customer behavior, the willingness to pay, a brand's investment cap, influencers' engagement with influence diffusion, and the nature of the product being advertized viz. luxury and non-luxury. Using customer acquisition cost and conversion ratio as a unit economic, we evaluate the performance of different kinds of influencers under a variety of circumstances that are simulated by varying the nature of the product and the customers' interest. Our results exemplify the circumstance-dependent nature of influencer marketing and provide insight into which kinds of influencers would be a better strategy under respective circumstances. For instance, we show that as the nature of the product varies from luxury to non-luxury, the performance of celebrities declines whereas the performance of nano-influencers improves. In terms of the customers' interest, we find that the performance of nano-influencers declines with the decrease in customers' interest whereas the performance of celebrities improves.

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“…Customer value includes product quality and service. Providing optimal service is an appropriate strategy for successful business operations, because retaining customers is cheaper than gathering new customers (Donny et al, 2018). One of the ways to provide optimal benefits is to give information on a product or service to customers.…”

Section: Introductionmentioning

confidence: 99%

Social Media and Non-Personal Communication for Increasing Brand Equity and Their Implications towards Customer Value

Zulfikar

Haqq

Saepudin

2022

Rand. Inter. Social Sci. J.

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Identifying, creating and delivering customer value will gain a competitive advantage. Providing benefits and reducing costs/costs is an effort to increase value. Reducing the sacrifice the company can do marketing through social media and non-personnel communication because this can increase brand equity in customers. This study aims to analyze and prove the effect of social media and non-personnel communication on brand equity which has an impact on customer value. The research method used a survey to 200 smartphone customers in Bandung where respondents were given 29 closed questions with ordinal 1 to 5. The analytical tool used was path analysis. The results show that the respondent's perception of the customer value variable is in the fairly good to good category. The results also show that there is an influence of social media and non-personnel communication on brand equity either partially or simultaneously, the results also show that there is an influence of brand equity on customer value, there is an influence of social media and non-personnel communication on customer value partially

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The Factors That Affect Customer Value and Its Impact on the Customer Loyalty

Cited by 11 publications

References 24 publications

Analysis of Factors That Determine Customer Delight and Their Impact on Customer Loyalty

Analysis of Factors That Determine Customer Delight and Their Impact on Customer Loyalty

Modeling Influencer Marketing Campaigns in Social Networks

Social Media and Non-Personal Communication for Increasing Brand Equity and Their Implications towards Customer Value

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