The Future of Tourism, Hospitality and Events Teaching and Training

Abstract

This chapter examines the ways in which teaching and training in tourism, hospitality and events have evolved and adapted to the contemporary demands of academia and industry. It explores the development of education in tourism, hospitality and events, the contemporary factors which influence teaching and learning, and discusses the rise of Massive Open Online Courses with a particular focus on their potential application within tourism, hospitality and events curriculum. The chapter concludes by providing an overview of Open Badges and their importance in education. At the time of writing, the world has been confronted by the Covid-19 global pandemic which has caused great disruption at all levels. The impact of Covid-19 is briefly addressed in this chapter as the enforcement of social distancing measures has led to a significant increase globally in online education.

Trends in Hospitality Higher Education: Analysis of Education Programs in First 15 Qs World Universities

“…Baum (2001) points out that the hospitality industry has operational and workforce characteristics that distinguish it from other industry sectors and have direct implications for the provision of education and training. As Lade et al (2020) noted, bachelor's degrees in the hospitality industry often combine academic knowledge, professional skills, and competencies with some form of practical experience in the industry. Numerous authors have noted in their studies (Whitelaw et al, 2009;Airey et al, 2014;Kim and Jeong, 2018) particular mismatches between the goals sought in academic curricula and the professional skills required to work in the hospitality industry.…”

“…As a service-oriented sector, it has distinctive characteristics in its business operations that require special skills and knowledge from students who are trained to work in the hospitality industry. Lade et al (2020) stating Whitelaw et al, points that "these characteristics include the inseparability of production and consumption, the nature of guest relations, labor-intensive work, cultural diversity of staff and guests, and low barriers to entry into the industry". Based on this, Lade et al (2020) quoted Chapman and Lovell which defined that skills commonly associated with the hospitality workforce include "oral and written communication skills, ethics, problem solving, leadership, critical thinking, and strategic planning".…”

“…Lade et al (2020) stating Whitelaw et al, points that "these characteristics include the inseparability of production and consumption, the nature of guest relations, labor-intensive work, cultural diversity of staff and guests, and low barriers to entry into the industry". Based on this, Lade et al (2020) quoted Chapman and Lovell which defined that skills commonly associated with the hospitality workforce include "oral and written communication skills, ethics, problem solving, leadership, critical thinking, and strategic planning". This means that the curriculum at the educational level "needs to be structured in a way that https://doi.org//10.20867/thi.26.12 allows students to engage with different perspectives related to their field" and acquire the necessary attributes to meet the demands of the industry (Lade et al, 2020).…”

“…Based on this, Lade et al (2020) quoted Chapman and Lovell which defined that skills commonly associated with the hospitality workforce include "oral and written communication skills, ethics, problem solving, leadership, critical thinking, and strategic planning". This means that the curriculum at the educational level "needs to be structured in a way that https://doi.org//10.20867/thi.26.12 allows students to engage with different perspectives related to their field" and acquire the necessary attributes to meet the demands of the industry (Lade et al, 2020). Blank and Chiesa (2011) argue that tourism-focused education levels have a direct impact on a country's tourism competitiveness, which is why education plays an important role in tourism sector competitiveness strategies (Renfors et al, 2020).…”