The halal tourism – alternative or mass tourism? Indications of traditional mass tourism on crescent rating guidelines on halal tourism

Rhama, Bhayu

doi:10.1108/jima-07-2020-0199

Cited by 12 publications

(10 citation statements)

References 72 publications

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“…Finding of Jeaheng et al (2020) reveals that halal tourists have high intention to re-visit particular destinations which has significant level of awareness and knowledge about the halal rules and behavior. Rhama (2021) argues that the potential for halal tourism for becoming a welcomed segment in tourism industry in coming days largely depends upon the level of acceptance of halal-related norms, values, activities and availability of halal products or services.…”

Section: Resultsmentioning

confidence: 99%

“…Second, majority of the earlier studies are quantitative in nature (62.5%) (Berakon et al , 2023; Wardi and Trinanda, 2022; Al-Ansi et al , 2022; Wibawa et al , 2021; Rahman et al , 2021). While an equitable number of studies applied a qualitative approach (31.25%) (Rhama, 2021; Said et al , 2020), and only a limited number of researchers used the mixed method for their studies (6.25%) (e. g. Papastathopoulos, 2022). Ivankova and Wingo (2018) argue that although quantitative and qualitative methods have their own robustness in their approach, a combined application of both the methods reduces the limitations of using only any of these methods.…”

Section: Discussionmentioning

confidence: 99%

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Halal tourism beyond 2020: concepts, opportunities and future research directions

Ekka

2023

JIMA

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Purpose The current research work investigates the concept of halal tourism through research articles published during the COVID-19 pandemic. The purpose of this paper is to contribute to the understanding of what halal tourism means, while traveling following the Islamic law. This study also contributes to the discussion on its definition and the shared understanding, as it is extremely important toward the sustainable development of this niche tourism section. Design/methodology/approach A systematic literature review of total 47 number of existing literature, extracted from two major databases, namely, Scopus and Web of Science, was conducted. For data collection, the time frame from January 2020 to January 2023 was chosen, which represents the pandemic times during which those articles were published. Findings Although being a growing segment, halal tourism is still at a nascent stage in business research. It is potentially an attractive and niche segment of tourism. Current research work highlights the major contents related to halal tourism, dominant theories used in literature, publishing authors, journals and research gaps for further research. In this line, future research directions are also proposed toward the end of this paper. Originality/value This study highlights the conceptual development and discusses the opportunities and implementation of halal tourism in post-pandemic world. Current research work presents interesting contextual data and presents insightful knowledge in a new context. This paper offers a systematic analysis and provides both an academic as well as the managerial implications.

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Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Halal tourism beyond 2020: concepts, opportunities and future research directions

Ekka

2023

JIMA

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“…While evidence of and evaluation of brands and marketing in Islamic contexts exists (Georgiadou and Nickerson, 2021; Rhama, 2021; Shahbaz et al , 2021) and for those seeking Muslim tourists and customers (Chong et al , 2021; Sadom et al , 2021; Sulaiman et al , 2021), the present type of case is one not typically considered. For example, Alserhan (2010) suggests a framework for considering Islamic brands as “good deeds,” the performance of which is an important tenet in Islam.…”

Section: Literature Reviewmentioning

confidence: 99%

Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries: a conceptual framework

Dun

Rachdi

2023

JIMA

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Purpose This paper aims to evaluate the FIFA requirement that World Cup host nations make alcohol available at World Cup stadia because of its sponsorship agreement with Anheuser-Busch. This paper suggests a framework that FIFA should use in evaluating potential host nations to address the ethical implications of alcohol at the World Cup, especially considering the recent Qatar 2022 World Cup, the first to be held in an Islamic Country. Design/methodology/approach Using historical analysis of recent World Cups and guided by the Culture-Centered Approach (Dutta, 2008) and stakeholder analysis literature, this paper examines the ethical dilemmas host nations have faced because of FIFA’s insistence on alcohol sales at World Cup stadia. Findings The analysis suggests that a three-step process of host country assessment, stakeholder mapping and negotiation would enable the discovery of potential ethical conflicts and thus their negotiation to mitigate the ethical conflicts FIFA’s preexisting sponsorship agreements create for some World Cup host nations, especially Islamic countries. Research limitations/implications While the framework is conceptual and has not been tested, the components from which the authors draw are well established. The application to mega events sports hosting negotiations is an original contribution. The interdisciplinary nature of the framework also provides a contribution to the research field. Practical implications Application of the framework would enable FIFA and host countries to negotiate mutually agreeable conditions and avoid placing host nations in ethically compromising situations, which is especially timely as FIFA expands into Islamic countries. Its utilization would provide a Halal environment for World Cups hosted in Islamic and perhaps other, countries. Social implications FIFA’s commitment to alcohol at World Cups should be questioned. FIFA should not expand this dangerous practice of associating sports with alcohol. Female fans may feel safer, as occurred in Qatar 2022. Originality/value This paper's framework uniquely combines communication and strategic management literature and applies it to mega sports events in an original way that would lead to more ethical and culturally contextualized World Cups rather than reifying the alcohol–sport nexus.

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“…Like type of village tourism, it is community-based tourism ( Hussain et al 2015). (Rhama, 2022) analyzed that non-mass tourism tends to fulfill the elements of halal tourism. The halal/sharia tourism concept can be an alternative solution to Madura's village tourism problem.…”

Section: Introductionmentioning

confidence: 99%

Halal Tourism in Rural Tourism Context: Field Study in Madura-Indonesia

Alim¹,

Sayidah²,

Faisol³

et al. 2023

J. Professional Business Review

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Purpose: The aim of this study is to examine halal tourism in managing village tourism in the Madura region, Indonesia. Theoretical framework: Rural tourism mostly is domestic phenomenon, a different nature from industry and the various ways in which it is felt across continents. Rural tourism seen synonymous with sustainable development tourism with all that is implied for nature, scale, character and possession tourism development (Sharpley & Roberts, 2004). Based on The National Sharia Council of the Indonesian Religious Leader in Fatwa number 08/DSN-MUI/X/2016 concerning Guidelines for implementing Tourism Based on Sharia Principles, there are 12 relevant elements to the rural tourism level. Design/methodology/approach: The study used a comparative descriptive qualitative approach in three locations. Data is collected through unstructured interviews with village tourism managers, village heads, and visitors. The comparative descriptive data analysis technique is based on the Fatwa of the National Sharia Council of the Indonesian Religious Leader No. 108/DSN-MUI/X/2016 concerning Guidelines for the Implementation of Sharia Tourism which was modified at the village level. Findings: The results of data analysis show that village tourism managers have not fully implemented halal tourism indicators such as worship facilities and infrastructure, potential social and immoral problems, security and tranquility, and guarantee of halal products. This finding contributes to policymakers' improving regulations to implement halal indicators in village tourism. Research, Practical & Social implications: This research is still limited to tourist destinations and has not observed the nature of the village as a tourism potential nor the potential for culture and customs to become a tourist attraction. Future research can examine community-based village tourism models in Madura, not mass tourism. The potential of the Taneyan Lanjhang traditional house as a village tourism homestay using the rural participative action research method is exciting research in the future. Originality/value: The study uses the halal tourism concept, based on the Fatwa of the National Sharia Council of the Indonesian Religious Leader, which is modified with the level of rural tourism.

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The halal tourism – alternative or mass tourism? Indications of traditional mass tourism on crescent rating guidelines on halal tourism

Cited by 12 publications

References 72 publications

Halal tourism beyond 2020: concepts, opportunities and future research directions

Halal tourism beyond 2020: concepts, opportunities and future research directions

Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries: a conceptual framework

Halal Tourism in Rural Tourism Context: Field Study in Madura-Indonesia

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