The Impact of a National Tobacco Education Campaign on State-Specific Quitline Calls

Zhang, Lei; Malarcher, Ann; Babb, Steve; Mann, Nathan; Davis, Kevin; Campbell, Kelsey; Schauer, Gillian L.; Alexander, Robert; Debrot, Karen; Rodes, Robert

doi:10.1177/0890117116646344

Cited by 10 publications

(8 citation statements)

References 11 publications

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“…Among these, promotional efforts, including paid media, have shown increased quitline calls, and paid media is one of the primary methods used by states and the federal government to promote quitlines and increase quitline use. Previous studies have shown a significant relationship between exposure to paid cessation-focused media that directly promotes quitlines or features the quitline telephone number and calls to quitlines [19,20,21,22,23,24]. For this study, we did not estimate the promotional efforts necessary to attain recommended levels of reach, nor did we cost out specific promotional efforts that might be utilized.…”

Section: Discussionmentioning

confidence: 99%

The Potential Impact of the New York State Smokers’ Quitline on Population-Level Smoking Rates in New York

Mann

Nonnemaker

Davis

et al. 2019

IJERPH

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Receiving smoking cessation services from telephone quitlines significantly increases quit success compared with no intervention or other quitting methods. To affect population-level smoking, quitlines must provide a sufficient proportion of smokers with effective interventions. Nationally, quitlines reach around 1% of adult smokers annually. From 2011 through 2016, the average annual reach of the New York State Smokers’ Quitline (NYSSQL) was 2.9%. We used data on the reach and cessation outcomes of NYSSQL to estimate its current impact on population-level smoking prevalence and to estimate how much reach would have to increase to achieve population-level smoking prevalence reductions. We estimate NYSSQL is associated with a 0.02 to 0.04 percentage point reduction in smoking prevalence in New York annually. If NYSSQL achieved the recommended annual reach of 8% (CDC Best Practices) and 16% (NAQC), state-level prevalence would decrease by an estimated 0.07–0.12 and 0.13–0.24 percentage points per year, respectively. To achieve those recommended levels of reach, NYSSQL would need to provide services to approximately 3.5 to 6.9 times more smokers annually. Given their reach, quitlines are limited in their ability to affect population-level smoking. Increasing quitline reach may not be feasible and would likely be cost-prohibitive. It may be necessary to re-think the role of quitlines in tobacco control efforts. In New York, the quitline is being integrated into larger efforts to promote cessation through health systems change.

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Section: Discussionmentioning

confidence: 99%

The Potential Impact of the New York State Smokers’ Quitline on Population-Level Smoking Rates in New York

Mann

Nonnemaker

Davis

et al. 2019

IJERPH

Self Cite

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“…Second, contrary to previous studies 41 , 42 that found that smokers who were ever exposed to the Tips campaign were more likely to exhibit smoking cessation behaviors, our study results suggested that only frequent Tips exposure was positively associated with serious quit attempts. Previous studies 21 , 22 , 23 , 24 , 26 , 43 , 44 that evaluated the effect of the Tips campaign mostly used market-level gross rating points to measure exposure to Tips advertisements. Although gross rating points are less likely to suffer from measurement error and recall bias than self-reported exposure, gross rating points measure area-level aggregated exposure and may not accurately capture the individual-level exposure.…”

Section: Discussionmentioning

confidence: 99%

Intentions and Attempts to Quit Smoking Among Sexual Minoritized Adult Smokers After Exposure to the Tips From Former Smokers Campaign

et al. 2022

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Key Points Question Do smokers’ cessation behaviors after exposure to the Tips From Former Smokers (Tips) campaign differ by sexual minority status? Findings In this cross-sectional study of the Population Assessment of Tobacco and Health study wave 5 data, among 8072 current established cigarette smokers, a positive association was found between frequent Tips exposure and intentions and attempts to quit smoking among those identifying as heterosexual but not among those who identified as lesbian, gay, bisexual, or another sexual identity. Meaning More targeted campaign content may be needed to increase intentions and attempts to quit smoking among sexual minoritized smokers.

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“…Recent national promotional efforts by the Centers for Disease Control and Prevention (TIPS) directed at smokers, health care providers, and family members have repeatedly demonstrated effectiveness in driving callers to quitline cessation services [73]. The 2016 TIPS campaign featured a woman with a history of depression successful with quitting smoking: https://www.cdc.gov/tobacco/campaign/tips/stories/rebecca.html.…”

Section: Psychosocial Treatment Approaches To Tobacco Use Disordersmentioning

confidence: 99%

Innovative approaches to support smoking cessation for individuals with mental illness and co-occurring substance use disorders

Das

Prochaska

2017

Expert Review of Respiratory Medicine

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Introduction Tobacco remains the leading preventable cause of death in the US, accounting for over 520,000 deaths annually. While the smoking prevalence has declined over the past 50 years, those with mental illness and addictive disorders continue to smoke at high levels and with significant tobacco-related health problems. Areas covered This review highlights the epidemiology, contributing factors, and evidence-base for intervening upon tobacco use in those with mental illness and addictive disorders. Historically under-prioritized, a growing body of literature supports treating tobacco within mental health and addiction treatment settings. Critically, treating tobacco use appears to support, and not harm, mental health recovery and sobriety. This review also summarizes novel, emerging approaches to mitigate the harms of cigarette smoking. Expert commentary People with mental illness and addictive disorders have a high prevalence of tobacco use with serious health harms. Treating tobacco use is essential. Evidence-based strategies include individual treatments that are stage-matched to readiness to quit and combine cessation medications with behavioral therapies, supported by smoke-free policies in treatment settings and residential environments. Emerging approaches, with a focus on harm reduction, are electronic nicotine delivery systems and tobacco regulatory efforts to reduce the nicotine content in cigarettes, thereby reducing their addiction potential.

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The Impact of a National Tobacco Education Campaign on State-Specific Quitline Calls

Abstract: The Tips campaign significantly increased calls to quitlines for almost all the states. These findings underscore the effectiveness of national tobacco media campaigns for reaching state audiences.

Cited by 10 publications

References 11 publications

The Potential Impact of the New York State Smokers’ Quitline on Population-Level Smoking Rates in New York

The Potential Impact of the New York State Smokers’ Quitline on Population-Level Smoking Rates in New York

Intentions and Attempts to Quit Smoking Among Sexual Minoritized Adult Smokers After Exposure to the Tips From Former Smokers Campaign

Innovative approaches to support smoking cessation for individuals with mental illness and co-occurring substance use disorders

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