“…On the other hand, other studies stress on the deliberate decisions of managers, depending on expectations (Cooper and Kaplan, 1992;Yasukata and Kawijara, 2011;, past sales growth (Anderson et al, 2013), the type of adjusted resources (Balakrishnan and Gruca, 2008), manager's building incentives (Chen et al, 2012), CEO compensation and expectations for value creation of input resource expenditures (Banker et al,. 2011a;Banker et al, 2011b), incentives to meet earnings targets (Kama and Weiss, 2013), changes in regulation (Balakrishnan et al, 2004;Holzhacker et al, 2015), capacity utilization (Cannon, 2014), demand uncertainty (Banker et al, 2013), etc. However no previous study analysed cost stickiness under the scope of attaining current profitability and future sales growth.…”