The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia

Hasan, Zuhairah; Ali, Noor Azman

doi:10.1016/j.sbspro.2015.01.382

Cited by 123 publications

(123 citation statements)

References 42 publications

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“…Ecological challenges today require managers to insert strategies that reduce pollution and preserve natural resources (Hasan and Ali, 2015). As a recent study in Greece has shown, several tourism-related ventures such as the development of ski resorts can contribute to the economic growth of a LFA but have a significantly negative environmental impact (Tsiaras, 2015) and, therefore, cannot be described as either sustainable or green.…”

Section: Resultsmentioning

confidence: 99%

Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

Tsiaras

Triantafillidou

Katsanika

2016

IJECRM

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Sustainable development and green marketing are two terms that dominate in the modern era. The aim of this paper is to examine how green marketing can contribute as a strategic tool to the sustainable development of less favoured areas, focussing on women's agro-tourism cooperatives and their impact on local and national level. Women's agro-tourism cooperatives, whose number has considerably increased in Greece in the past 20 years, are a perfect example for the application of green economy. Despite certain obstacles, they fulfil the principles of sustainable development, taking under consideration the three pillars of sustainability: economic growth, environmental protection and social equity. The future of women's cooperatives in Greece is very promising; the vast majority has already survived the economic crisis and there is room for further improvement regarding product, price, place and promotion.

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Section: Resultsmentioning

confidence: 99%

Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

Tsiaras

Triantafillidou

Katsanika

2016

IJECRM

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“…In 1995, Peattie described green marketing as "the management process for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way" [21]. In addition, Hasan and Ali [22] noted that green promotion is one of the crucial factors that must be applied as a green marketing strategy.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Green marketing can even be a panacea for struggling companies [58]. According to Hasan and Ali [22], green marketing strategy, including green innovation and green promotion, is a significant factor that affects to firms' profitability and customers' green consumption.…”

Section: Green Marketingmentioning

confidence: 99%

“…Green innovation involves applying the concept of environmental protection to the design of products [22]. Green promotion refers to communication that promotes products or services that will not damage the environment [22].…”

Section: Green Marketingmentioning

confidence: 99%

“…Green promotion refers to communication that promotes products or services that will not damage the environment [22]. Green promotion can help companies establish socially responsible corporate images [22]. In addition, successful green innovation and green promotion improves company performance.…”

Section: Green Marketingmentioning

confidence: 99%

See 2 more Smart Citations

Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

2017

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Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for supporting decision-making in order to promote green products in retail stores. Hence, right-on-target marketing strategies can be implemented appropriately. The study was carried out using shopping path data collected by radio frequency identification (RFID) from a large retail store in Seoul, South Korea. In addition, the store layout and its traffic were also analyzed. This method is expected to help experts providing appropriate decision alternatives. In addition, it can help retailers in order to increase product sales and achieve high levels of customer satisfaction.

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Paid attention but needed support: Environmental awareness of Indonesian MSMEs during pandemic

Sari,

Priatna,

Adhariani

2023

Bus Strat Dev

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This study aims to investigate the factors that instigate micro, small and medium enterprises (MSMEs) environmental awareness during the Covid‐19 pandemic from the attention based view perspective as the main theoretical lens. This topic is motivated by the increasing plastic use by MSMEs during the pandemic due to mobility restrictions. A survey was performed and generated in 485 usable responses which were then analyzed using PLS‐SEM to find the answers of whether the awareness of MSME owners or managers, business motivations, government regulations, social media and implementation constraints influence environmentally friendly practices by MSMEs during the pandemic. Consistent with the predictions based on the attention based view, the results show that all five factors contribute to the environmentally friendly practices by MSMEs during the pandemic. In addition, a support system from the government is needed to increase awareness and to turn it into actions, especially in the form of facilities, infrastructure and training to overcome the constraints in cost, time, and human resources capabilities. Research to investigate environmentally friendly activities carried out by MSMEs during a pandemic is still scant. This research is expected to fill this gap and provides practical as well as theoretical contributions in this area.

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The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia

Cited by 123 publications

References 42 publications

Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

Paid attention but needed support: Environmental awareness of Indonesian MSMEs during pandemic

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