The Impact of ICT on Tourism Business Model: Take Ctrip Group Marketing as an Example

Zhang, Kun-Shan; Chen, Chiu-Mei

doi:10.1109/ecice47484.2019.8942773

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2022

2023

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“…Taking Ctrip as an example, this paper analyzed how Ctrip responded to the impact of the epidemic by using relevant enterprise management theories, and putting forward and implementing coping strategies. Combining these strategies and the former research, the essence of the problem is analyzed, and the targeted suggestions are put forward, which have certain theoretical and practical significance [5].…”

Section: Introductionmentioning

confidence: 99%

OTA Platforms Online Travel in the Post-Epidemic Era - Case Study of Trip.com Group

Yue¹

2022

HBEM

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In order to study the countermeasures of online travel OTA under the epidemic situation, taking Ctrip as the research object, this paper analyzes explicitly its corporate strategy and business strategy and puts forward suggestions and prospects for the future development of Ctrip. The results showed that Ctrip adopted the strategy of tourism marketing hub and the strategy of rural tourism revitalization in the face of the epidemic's impact. Specific performance through live presale, pay attention to the surrounding tour and domestic and foreign development of three aspects. These ways to enable Ctrip to pass the epidemic smoothly

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Section: Introductionmentioning

confidence: 99%