A novel planar p-conjugated small molecule, benzothienoisoindigo (BTII), in which additional benzene rings are fused with the thieoisoindigo (TII) unit, has been designed and synthesized. We report the impact of the planar p-framework and p-conjugation length on the carrier transport properties using three sets of molecules, BTII, isoindigo (II) and TII, bearing the same hexyl-side chain. The absorption spectra are remarkably red-shifted in the order of II < TII < BTII along with the enhanced molar extinction coefficient in the low-energy region, leading to the reduced bandgap. The single-crystal structure analyses revealed that all molecules have a planar backbone, and II and BTII are packed into a slipped columnar structure showing highly one-dimensional p-p interactions, while TII did not form, any noticeable intermolecular overlaps. The carrier transport properties were investigated in field-effect transistors (FETs). All molecules exhibited typical ambipolar properties. Among them, BTII showed the highest FET p-dominant ambipolar performance with the hole mobility of 0.095 cm 2 V À1 s À1 and electron mobility of 5.8 Â 10 À3 cm 2 V À1 s À1 on the tetratetracontane (TTC)-modified substrate and p-type performance with the hole mobility of 0.18 cm 2 V À1 s À1 on the octadecyltrimethoxysilane (OTMS)-modified substrate. The microstructure of thin films was characterized by X-ray diffraction (XRD) and atomic force microscopy (AFM) measurements.These results indicated that smooth and densely packed nanorod-like crystalline grains are formed by extension of the p-conjugation in BTII. Due to the p-extension of planar organic semiconductors, the novel BTII unit can be extended for the rational design of high performance FET materials. † Electronic supplementary information (ESI) available: Additional information on material synthesis, thermal properties, X-ray single crystal structure analysis, and fabrication and characterization of organic eld-effect transistors. CCDC 1061785-1061787. For ESI and crystallographic data in CIF or other electronic format see