“…(Mulyawan & Rinawati, 2016) stated that thisstudy implies that the management of universities needs to pay attention to issues of academic quality so as to increase student satisfaction and loyalty. Several studies that also link service quality with satisfaction and loyalty include: (Surjaatmadja et al, 2019), (Yulisetiarini & Prahasta, 2019), (Rahayu, 2019), (Yanuar et al, 2017), (Qomariah, Budiastuti, et al, 2020), (Qomariah, 2018), (Ratnasari & Gumanti, 2019), (Sofiati et al, 2018), (Setyawati et al, 2018), (Ariska et al, 2020), (Suarniki & Lukiyanto, 2020), (Sutrisno et al, 2017), (Verriana & Anshori, 2017), (Hasniaty, 2015), (Hasniaty, 2015), (Maskur et al, 2016), (Setiawan et al, 2019), (Subagiyo, 2015), (Iriyanti et al, 2016), (Qomariah, Fahrurrozi, et al, 2020), (Qomariah, 2012), (Nursaid et al, 2020), (Omar et al, 2016), (Lassar et al, 2000), (Caruana et al, 2000), (Shi et al, 2014), (Vinagre & Neves, 2008), (Lee & Kim, 2014), (Aliman & Mohamad, 2016), (Samal & Pradhan, 2014), (Wu, 2011), (Amin & Nasharuddin, 2013), (Mu'ah et al, 2020), (Fahmi et al, 2020), (Qomariah, 2021). (Soliha et al, 2019) stated that service quality and bank image have no effect on customer loyalty.…”