The impact of the luminance, size and location of LED billboards on drivers’ visual performance—Laboratory tests

Zalesińska, Małgorzata

doi:10.1016/j.aap.2018.02.005

Cited by 21 publications

(7 citation statements)

References 6 publications

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“…The previous studies found that the impact of billboards on driving performance varies depending on the billboards' and drivers' characteristics [6,21,22]. Characteristics of the billboard include the type of display [11,23,24], the content of the display [25][26][27][28], and the level of illumination [29,30]. Driver characteristics includes age [31][32][33], and gender [31,32,34].…”

Section: Roadside Advertisement/billboardmentioning

confidence: 99%

“…Despite limited research connecting illumination levels to impaired driving performance, Zalesinska (2018) [30] reported that those billboard surfaces with a size of over 0.58×0.38m and brightness of more than 400 cd/m2 were negatively related to the visual performance of drivers. Domke et al (2011) [46] affirmed the presence of high luminance billboard surfaces in the presence of low luminance in the vicinity of billboards.…”

Section: Level Of Illuminationmentioning

confidence: 99%

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Effect of Distracting Factors on Driving Performance: A Review

Sorum

Pal

2022

Civ Eng J

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The number of traffic accidents because of distracted driving is increasing rapidly worldwide. Hence, the main objective of the present study is to review the effects of different distracting factors on driving performance indicators. Distracting factors considered in this study are roadside advertisements (billboards), mobile use, in-built vehicle systems, and sleepiness; and driving performance indicators are lane deviation, reaction time, and speed variation. Studies from existing literature reveal that all the distracting factors distract drivers from forwarding roadways in many ways. The location and content displayed on the billboard and the use of mobile phones increase reaction time. However, the former decreases the driver’s ability to control the vehicle, and the latter increases the speed variation and reduces lane-keeping capacity. Lateral vehicle control and reaction time are compromised when drivers engage in searching for songs or videos on music players. When sleepiness occurs, drivers exhibit a higher standard deviation of speed and a decreased headway distance. Nevertheless, most of the studies in this area are carried out in developed countries like the USA and European countries. Therefore, a detailed study and further research in developing countries like India, where activities like installing billboards and mobile phone use are increasing day by day due to the rapid urbanization of major cities in the country, are quite essential. Doi: 10.28991/CEJ-2022-08-02-014 Full Text: PDF

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Section: Roadside Advertisement/billboardmentioning

confidence: 99%

Section: Level Of Illuminationmentioning

confidence: 99%

Effect of Distracting Factors on Driving Performance: A Review

Sorum

Pal

2022

Civ Eng J

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“…Videotron is usually installed in a pillar or column (Baloch et al, 2019). Generally videotron is used to display advertisements or information in the form of text, images, graphics, and videos (Baloch et al, 2019;Zalesinska, 2018). In one videotron panel composed of many LED lights that can emit light with a variety of colors so that the resulting display is brighter, clearer, detailed and realistic (Khan & Abas, 2011).…”

Section: Introductionmentioning

confidence: 99%

Indoor LED videotron screen design with microcontroller HD-U60-75

Setya¹,

Fariha²,

Chusni

2022

Berk. Fis. Indones. J. Ilm. Fis. Pembelajaran dan Apl.

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Dunia digital berkembang pesat, sehingga mampu menampilkan visual yang detail dan realistis. Videotron memberikan tampilan visual yang dapat menampilkan perpaduan gambar secara jelas dan detail sehingga menjadi pilihan dalam menyampaikan informasi yang lebih menarik. Harganya yang relatif mahal sehingga penelitian ini bertujuan untuk merancang sebuah videotron dan mengamati pengaruhnya terhadap sumber arus yang dibutuhkan. Metode penelitian ini dengan melihat arus yang dihasilkan dari enam variasi warna background dan variasi panel secara seri. Hasil yang diperoleh menunjukkan bahwa variasi warna dan jumlah panel yang digunakan mempengaruhi sumber arus. Warna biru membutuhkan arus paling sedikit dalam jumlah panel dan warna putih membutuhkan arus paling banyak dalam jumlah panel.This is an open access article under the CC-BY-SA license Kata kunci:LED

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“…bright advertising media). The aspect of emission parameters of advertising media was the subject of research, which recommended luminance reduction for dynamic advertising (variable content advertising) (Jenkins 2016;Kocián et al 2017;Lee et al 2007;Roberts et al 2013;Zalesinska 2019). However, the literature does not describe the method of measurement of emission parameters of advertising media, or have presented the results showing their actual values from the position of observation of the media by the driver of the vehicle (Bullough 2017;Herrstedt et al 2017;Lewin 2008;Roberts et al 2013;Yannis et al 2013;Zhang et al 2017).…”

Section: Introductionmentioning

confidence: 99%

Procedure for Measuring the Luminance of Roadway Billboards and Preliminary Results

Tomczuk

Chrzanowicz

Jaśkowskí

2020

LEUKOS

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Advertising media installed in the vicinity of the road may pose a potential threat to road safety. The driver's perception of advertising depends on a number of factors, including the time of day, the location and dimensions of the medium, the luminance value, and the way the light is emitted. However, the excessive or incorrect distribution of media luminance in the driver's field of vision, especially at night, may have a significant effect on the disturbance of the visual process. The driver's night vision is generally adapted to low ambient luminance values, illuminated by vehicle and road lighting. Limiting the emission parameters of advertising by means of luminance values is one of the most common legal requirements in many countries, in the context of consent to the location of advertising on roads. For many years now, billboards with unknown emission characteristics and luminance values have been functioning in Poland. Exploitation of advertising media in the vicinity of roads requires the consent of the road manager to install the advertising media, which so far has not required confirmation of the maximum luminance values obtained. This led to the installation of aggressive advertisements on the roads, which disturbed the drivers. In order to determine whether there is a problem of excessive luminance of media in Poland and how high is the percentage of media, pilot studies were carried out on road sections selected by the research team. In the paper have been presented the results of measurements of light parameters (luminance of the carrier, luminance of the background and calculated contrast) and geometric dimensions of the advertising surface, using the original author's procedure for 227 advertisements located in selected locations in Poland. The obtained measurement results showed that the permissible luminance levels were exceeded many times in the group of advertisements using LED sources. The authors have proposed to introduce a unified, operational procedure for measuring the luminance parameters of advertising media. The undertaken research is aimed at developing guidelines for road infrastructure managers concerning the reduction of brightness of advertisements located in the vicinity of roads.

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The impact of the luminance, size and location of LED billboards on drivers’ visual performance—Laboratory tests

Cited by 21 publications

References 6 publications

Effect of Distracting Factors on Driving Performance: A Review

Effect of Distracting Factors on Driving Performance: A Review

Indoor LED videotron screen design with microcontroller HD-U60-75

Procedure for Measuring the Luminance of Roadway Billboards and Preliminary Results

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