The Implementation of Digital Marketing towards Brand Awareness

Sya'idah, Evi Husniati; Jauhari, Tontowi; Sugiarti, Nanin; Dewandaru, Bothy

doi:10.2991/icss-19.2019.35

Cited by 5 publications

(4 citation statements)

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“…The study also identifies specific indicators, such as daily interaction with Instagram features, influencing social media marketing's impact on brand awareness. These findings corroborate research by Sya'idah et al (2019), reinforcing the empirical evidence that digital marketing strengthens brand awareness for companies like Ayamjoper.id and El's Coffee Indonesia.…”

Section: Discussion the Effect Of Social Media Marketing Towards Bran...supporting

confidence: 85%

The Influence of Social Media Marketing and Customer Engagement on Els Coffee’s Brand Awareness as a Pioneer of Lampung’s Leading Coffee

Rafika,

Satria Bangsawan

2023

JFBD

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Marketing done digitally especially through social media makes it easier for businesses to do promotions and can reach consumers widely. Broad reach can also make a brand or business itself easier to recognize by many people. This study aims to examine the effect of Social Media Marketing and Customer Engagement variables on Brand Awareness. This research was conducted quantitatively on 108 respondents. The research was conducted on all Lampung people who know about Els Coffee on Instagram and have purchased Els Coffee products. The method used is IMB SPSS in 2022. Statistical results after hypothesis testing show that the results indicate that hypotheses one, two, and three are proven correct, and it can be concluded that Social Media Marketing has a positive and significant effect on Brand Awareness, and Customer Engagement has a positive effect on Brand Awareness.

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Section: Discussion the Effect Of Social Media Marketing Towards Bran...supporting

confidence: 85%

The Influence of Social Media Marketing and Customer Engagement on Els Coffee’s Brand Awareness as a Pioneer of Lampung’s Leading Coffee

Rafika,

Satria Bangsawan

2023

JFBD

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“…Guna menarik siswa baru dan mempertahankan mereka yang sedang dalam proses belajar, sekolah perlu menyesuaikan strategi pemasaran mereka dengan kondisi dan preferensi baru dari segmen pelanggan potensial ini. Mengingat kelompok sasaran adalah kelompok anak-anak muda yang semakin melek digital, maka penerapan metode pemasaran tradisional tidak memberikan hasil yang memuaskan (Sya'idah, 2019). Pandemi COVID-19 menjadikan penggunaan digital marketing menjadi semakin marak, menggantikan pemasaran offline seperti menyebar brosur atau memasang iklan baliho, dialihkan menjadi online dalam mempromosikan sekolahnya melalui jejaring media sosial (Islami & Fitria, 2019).…”

Section: Pendahuluanunclassified

Pentingnya Kolaborasi: Guru sebagai Agen Kunci dalam Meningkatkan Penerimaan Peserta Didik Baru

Gunawan,

Narimo,

Yuniati

2024

AWJPM

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Digital marketing is overwhelmly replacing offline marketing. One of the classic challenges faced by private schools is student enrollment. The purpose of the programm is to increase teacher’s participation in new student admissions (PPDB) through marketing strategy sessions, teacher motivation class, and a workshop on creating audiovisual media using mobile phones. The community service was held on January 2nd, 2024, and was attended by 34 participants, including principals, teachers, and education staffs from SMK PMB Kutoarjo, SMP PMB Pituruh, and SMP PMB 1 Kutoarjo. The questionnaire data was analyzed descriptively. The training results indicated that most teachers (94.1%) were willing to participate in PPDB digital marketing by sharing promotional media (65.6%), creating promotional media (59.4%), making videos (50%), and involving students in media creation (31.3%) and sharing media (43.8%). Efforts to enhance the participation of teachers in PPDB require personal commitment as well as the support of leaders and policy stakeholders. Collaborative efforts involving teachers as key agent include peer teacher, students, and alumni.

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“…Retailers can enhance brand reputation by investing in brand-building initiatives, such as marketing campaigns, sponsorships, and community engagement. Effectively communicating their brand values and commitment to customer satisfaction, retailers can differentiate their private label brands in the marketplace and cultivate strong emotional connections with consumers (Syaidah et al, 2019) [17] .…”

Section: Store Environmentmentioning

confidence: 99%

Role of store image and customer trust on purchase intention of private label brands

Rani

2024

Int. J. Res. Marketing Manage. Sales

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The study employs a quantitative approach to explore the relationship between customer awareness, store image, customer trust, and purchase intention regarding private label brands. Data from 400 customers, gathered through convenience sampling, is analyzed using various statistical tools, including chi-square analysis, factor analysis, regression analysis, weighted average score calculation, and t-tests. Results reveal significant correlations between customer demographics and awareness of private label brands. Trust in brand reliability emerges as the most influential factor, followed by product standards and price comparison. Social influence, brand loyalty, and convenience also significantly impact purchase intentions. While brand integrity and ethical practices are less emphasized, they remain crucial for enhancing purchase intentions. The study emphasizes the extent of store image and customer trust actively forms purchase intention among customers.

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The Implementation of Digital Marketing towards Brand Awareness

Cited by 5 publications

References 0 publications

The Influence of Social Media Marketing and Customer Engagement on Els Coffee’s Brand Awareness as a Pioneer of Lampung’s Leading Coffee

The Influence of Social Media Marketing and Customer Engagement on Els Coffee’s Brand Awareness as a Pioneer of Lampung’s Leading Coffee

Pentingnya Kolaborasi: Guru sebagai Agen Kunci dalam Meningkatkan Penerimaan Peserta Didik Baru

Role of store image and customer trust on purchase intention of private label brands

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