2021
DOI: 10.1080/21665095.2021.1976657
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The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia

Abstract: This study aims to examine the importance of e-commerce adoption and entrepreneurial orientation in Micro, Small, and Medium Enterprises (MSME)'s performance. A purposive sampling procedure was employed to recruit 150 MSME's entrepreneurs from three districts of Jambi province, Indonesia. The findings show that e-commerce adoption significantly affects the sustainability of MSME business performance, while entrepreneurship orientation moderates these two variables. The findings could be used to identify and ma… Show more

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Cited by 33 publications
(26 citation statements)
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“…The prosperity of e-commerce has created multiple opportunities for aspiring entrepreneurs to seize (Modgil et al, 2022), among which are the fact that it has no geographical limitations, the operational and implementation costs are significantly lower and more precise segmentation can be made (Taher, 2021). Therefore, e-commerce simplifies new business development, positively affecting the annual rate of business evolution for SMEs and micro businesses (Yacob et al, 2021), alluring micro-entrepreneurs.…”
Section: H1 Entrepreneurship Based On the Creation Of New Ventures Po...mentioning
confidence: 99%
“…The prosperity of e-commerce has created multiple opportunities for aspiring entrepreneurs to seize (Modgil et al, 2022), among which are the fact that it has no geographical limitations, the operational and implementation costs are significantly lower and more precise segmentation can be made (Taher, 2021). Therefore, e-commerce simplifies new business development, positively affecting the annual rate of business evolution for SMEs and micro businesses (Yacob et al, 2021), alluring micro-entrepreneurs.…”
Section: H1 Entrepreneurship Based On the Creation Of New Ventures Po...mentioning
confidence: 99%
“…The latest research (2021) regarding the development of research models related to ecommerce will be briefly explained to the authors. The first development refers to the adoption of e-commerce which has a significant influence on MSME business performance, while entrepreneurial orientation can strengthen the relationship between these two variables (Yacob, Sulistiyo, Erida, & Siregar, 2021). Then, the use of ecommerce on the internet allows the expansion of foreign brands of MSME fashion products in Poland (Witek-Hajduk, Grudecka, & Napiórkowska, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Proses inovasi ini merupakan bagian dari transformasi digital di lingkup UMKM [12]. Transformasi digital secara khusus pada penjualan barang ditunjukkan dengan penggunaan platform penjualan online seperti marketplace dan social media [13]. Kemudahan akses internet menggunakan wifi ataupun perangkat gadget memudahkan masyarakat untuk mengakses informasi mengenai suatu produk atau jasa yang dicari [14].…”
Section: Pendahuluanunclassified