The importance of packaging design for own‐label food brands

Wells, Laura; Farley, Heather; Armstrong, Gillian

doi:10.1108/09590550710773237

Cited by 197 publications

(168 citation statements)

References 42 publications

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“…Product packaging might, in addition to shaping expectations, even modulate subsequent product experiences. Therefore, it can be said that packaging performs an important role in marketing communications and it could be treated as one of the most important factors influencing consumers' purchasing decisions (Wells et al, 2007).…”

Section: Discussionmentioning

confidence: 99%

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Eldesouky

Mesías

2014

Span. j. agric. res.

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Using packaging and presentation format to appeal to consumers and to communicate product benefits directly on the shelf is a competitive advantage in the food industry. Both packaging and presentation format can attract consumers' attention and influence their perceptions and purchasing decisions. Therefore, the objective of this study is to obtain a preliminary insight into the main attributes and factors that most affect consumers' purchase decisions regarding presentation and packaging of cheese products. To achieve this goal, we have used the focus group technique, because of its considerable potential as a mean to collect qualitative data within consumer research. The results showed that price, product quality, packaging, origin and brand are decisive factors in the purchase decision of food products. Although packaging and presentation of food have potential influence on the consumer's choice and purchase, packaging colour and design are the most attractive factors during the purchase process. Thus, packaging format and colour may influence consumers prior to the purchase. These stimuli can be decisive when buying cheese and may also help producers to communicate the differentiation of their products to consumers.Additional key words: qualitative research; focus group; food packaging.

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Section: Discussionmentioning

confidence: 99%

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Eldesouky

Mesías

2014

Span. j. agric. res.

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“…With the rapid development of information technology and the progress of the era of science and technology, packaging design in visual communication has entered into a new era, people of higher graphic language in packaging design has become one of the most important links in commodity sale. 1 Zhuhai College Of Jilin University, Zhuhai City, Guangdong Province, China…”

Section: Introductionmentioning

confidence: 99%

Spatial Expression of Positive and Negative Lines in Packaging Design

Zhao¹

2017

dtssehs

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The rapid development of the society, a large number of commodity production and consumption, and promote the change of commodity circulation and the progress of consumption form, causing a fundamental change in people's way of life, aesthetic consciousness, which requires the simultaneous development of packaging and. As a result, packaging has gone beyond the traditional sense of pure protection and transport functions, and become an important part of modern commodity marketing. The packaging of the product is known as "silent salesman". With the rapid development of market economy, the increasingly fierce competition, the same or similar products emerge in an endless stream, how to make their products to talent shows itself in many products, packaging in order to ensure product quality and layout effect played a direct role. Good packaging design can not only make the product to convey to consumers the information is clear, but also to enhance the visual appeal of the packaging format, so that consumers have a desire to purchase the product. The layout of the layout design is extremely rich, the use of different forms of space organization can make it presents a variety of visual effects. Therefore, designers pay more and more attention to the research and application of space in layout design, the layout of the space exploration in the application of law, improve the understanding and grasp of the two-dimensional space of ideology, a reasonable layout of the layout design of the text, graphics, color, reasonable use of contrast and unity relationship between positive and negative space, and timely use of contradiction space, so that to convey information more clear and more visual appeal to audiences, rich visual language.

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“…Packaging design and label design are two potential elements that can influence the waste disposal of consumer electronics. The impacts of packaging and label design on purchase intention have been deeply investigated by marketing and design experts [14][15][16][17]. An individual must have either an emotional or a rational reason to buy a product (Stafford, 1993).…”

Section: Framework Of Design Strategiesmentioning

confidence: 99%

Design Strategies for Developing Sustainable Consumer Electronics

You¹,

Wang²,

Ma³

et al. 2016

JRST

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consumer electronics produce a huge amount of waste and harmful residuals every year. This study investigated how to avoid or reduce environmental pollution through the design of consumer electronic products. Through a literature review, analyses, discussions, and case studies, we defined design strategies for developing sustainable consumer electronics. First, material selection should be considered from the perspectives of users, usages, and use environment in accordance with environmental protection requirements. The application of recyclable and remanufacture-able materials is the inexorable trend. Second, electronic products should be designed with simply disassembled structures that employ as many recyclable functional components as possible. Third, the information on the packaging or labels of consumer electronic products should be designed with graphics that are as easy to understand as possible and within an appropriate amount. Moreover, ingenious design solutions that can motivate users positively and actively to alter their environmental protection behaviors are expected.

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The importance of packaging design for own‐label food brands

Cited by 197 publications

References 42 publications

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Spatial Expression of Positive and Negative Lines in Packaging Design

Design Strategies for Developing Sustainable Consumer Electronics

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