The importance of social media communication in the hotel industry

Abstract

The importance of social media communication in the hotel industry Zorica Đurić, Sol internacionalna škola, Južna Koreja, DaejeonGlobalna ekspanzija korisnika društvenih medija veoma je velika, dok njihova popularnost sve više raste. Ovakav rast i popularnost ukazuju i na značaj poslovne komunikacije putem ovih medija svih privrednih subjekata, a posebno u sektoru turizma i hotelijerstva, kao uslužne delatnosti u kojoj je komunikacija s potrošačima i klijentima primarna osnova za uspešno poslovanje. Cilj rada jeste da ukaže na značaj ove komunikacije u turizmu i hotelijerstvu.Tema je odabrana zbog svoje aktuelnosti i značaja komunikacije za uspešno poslovanje turističkih i hotelskih preduzeća u sve zahtevnijem poslovnom okruženju i neophodnosti stalne interakcije s potrošačima i klijentima kako bi se pratilo njihovo mišljenje, stavovi o kompaniji i kvalitetu pruženih usluga, kao i njihovo zadovoljstvo tim uslugama, a time i poboljšali efekti i rezultati poslovanja.Global expansion of social media users is huge and the popularity of the said media is growing rapidly. This global growth and popularity also point to the importance of business communication through these media of all business entities, especially in the tourism and hotel industry, as service oriented industry in which communication with customers and clients is the primary basis for successful business. The aim of this paper is to emphasise and point out the importance of this communication in tourism and hotel industry. This topic has been chosen because of its current relevance and the importance of this form of communication, which is essential for the successful business of tourism and hotel companies in an increasingly demanding business environment. Its importance is also reflected in the need for constant interaction with customers and clients in order to monitor their opinions and attitudes about companies and quality of provided services, including their satisfaction with these services, thus improving the effects and results of business. KontaktZorica Đurić, Vusong univezitet, Sol internacionalna škola,

Guest satisfaction and loyalty in the restaurants of Serbia

“…In modern business, many restaurants offer their loyal guests their own loyalty programs, which are reflected in various privileges, and are based on the frequency of guests' visits to the restaurant [23]. Good business results come from satisfied and loyal guests and their recommendations [52]. Loyal guest recommendations, especially those that attract new guests, increase the value that the guest brings to the restaurant [53].…”