Environmental protection and environmental sustainability are becoming increasingly important factors in the hotel business and their competitiveness, in a market that brings numerous benefits. Environmental sustainability is, increasingly, considered one of the most important functions of the hotel business, as well as communication and marketing, which attracts a larger number of guests. Some of the key aspects of hotel environmental sustainability are performance and environmental sustainability indicators, as well as hotel management of environmental performance in order to establish efficiency in that process. The principal question arising is how environmentally sustainable business affects hotel performance, and what are the most important indicators of the environmental hotel business. The aim of this article is to offer an insight into, and analysis of, performance and indicators of the environmental sustainability of hotels through the relevant literature. A case study from Serbia is used to point out the complexity and the significance of these indicators in the hotel business, as well as to emphasise the importance of environmental reports in the case of Serbia. The findings of our study are significant because they help hotel managers identify new opportunities for employing more sustainable processes for saving resources.

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The importance of social media communication in the hotel industry Zorica Đurić, Sol internacionalna škola, Južna Koreja, DaejeonGlobalna ekspanzija korisnika društvenih medija veoma je velika, dok njihova popularnost sve više raste. Ovakav rast i popularnost ukazuju i na značaj poslovne komunikacije putem ovih medija svih privrednih subjekata, a posebno u sektoru turizma i hotelijerstva, kao uslužne delatnosti u kojoj je komunikacija s potrošačima i klijentima primarna osnova za uspešno poslovanje. Cilj rada jeste da ukaže na značaj ove komunikacije u turizmu i hotelijerstvu.Tema je odabrana zbog svoje aktuelnosti i značaja komunikacije za uspešno poslovanje turističkih i hotelskih preduzeća u sve zahtevnijem poslovnom okruženju i neophodnosti stalne interakcije s potrošačima i klijentima kako bi se pratilo njihovo mišljenje, stavovi o kompaniji i kvalitetu pruženih usluga, kao i njihovo zadovoljstvo tim uslugama, a time i poboljšali efekti i rezultati poslovanja.Global expansion of social media users is huge and the popularity of the said media is growing rapidly. This global growth and popularity also point to the importance of business communication through these media of all business entities, especially in the tourism and hotel industry, as service oriented industry in which communication with customers and clients is the primary basis for successful business. The aim of this paper is to emphasise and point out the importance of this communication in tourism and hotel industry. This topic has been chosen because of its current relevance and the importance of this form of communication, which is essential for the successful business of tourism and hotel companies in an increasingly demanding business environment. Its importance is also reflected in the need for constant interaction with customers and clients in order to monitor their opinions and attitudes about companies and quality of provided services, including their satisfaction with these services, thus improving the effects and results of business. KontaktZorica Đurić, Vusong univezitet, Sol internacionalna škola,