The Influence of Restaurant Attributes on Muslim Consumers Towards Subscribing Halal Restaurant in Comparison Study: Bogor and Kota Kinabalu

Abstract

Halal certification does not only mean not only the food served halal but also the entire process must be halal as well. Therefore, Halal certification is important in the aspect of Indonesian and Malaysian food industry especially in the Halal Restaurant. This study objective is to understand the influence of Restaurant’s attribute Restaurant and extrinsic on consumer’s attitude and subscribing of the Halal Restaurant from Malaysian and Indonesian consumers. In addition, this study expecting the result comparison between Bogor and Kota Kinabalu respondent. This study used 200 respondents in total; each city received half of the targeted number of respondents. This study used quantitative method to reach respondents; they are Muslims who wanted to consume Halal food and beverages. The result shows that, among Muslims, we found the different perception towards subscribing Halal Restaurant , we considered that Bogor respondents only give attention in Restaurant service quality attributes when they are subscribing Halal Restaurant Meanwhile, this study found that Kota Kinabalu respondents are very consider about quality, value, and risk. The point of this result is even they are same religion; they still have different perspective and perception.

Turizm Alanında Çok Yönlü Araştırmalar

“…Information sharing is important in food and beverage businesses (Rezaei, Giovando, Rezaei, & Sadrae, 2022). The goal of Halal restaurants is to provide a comfortable and enjoyable dining experience for Muslims, while ensuring that the food they serve is in compliance with Islamic dietary laws (Budiman & Suyana, 2021). By offering Halal food options, they can help to promote cultural and religious tolerance and understanding, and make dining out a more inclusive and accessible experience for Muslims.…”

Analysis of Consumer Perceptions of Interest in Buying Halal Hand Soap Products

“…The demand for high product quality standards to ensure safety with the composition of the product is a major concern of today's society, including the Muslim community who are increasingly critical of halal assurance and the quality of the products they consume. Consumer perception of the current halal concept is not purely a religious issue, but because halal has become a symbol for quality assurance and lifestyle choices (Budiman and Suyana 2021). The halal product market is developing into an arena that promises profits and affects product competition, which can be seen from the projected demand for halal products.…”