2022
DOI: 10.5937/bizinfo2201025v
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The influence of the names of the dishes in the menu on the choice in Serbian restaurants

Abstract: The names of dishes with a certain value, such as national, authentic, sentimental and others, are more attractive to guests and belong to the best-selling products of restaurant facilities. Dishes in menus that have the names of organic food have a positive impact on the choice of food offered in restaurants. Among other things, the paper analyzes the effects of dish names from a marketing aspect. The goal of this research was to determine whether the names of gastronomic products affect the selection and sal… Show more

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Cited by 5 publications
(2 citation statements)
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“…As a result, places that want to use cuisine to draw tourists must strengthen their culinary identity. One of the main topics is using local ingredients and characteristics [39,40]. Expertise of the local population is necessary for the transformation of food tourism activities.…”
Section: Literature Review and Hypothesis Development 21 Agro-tourism...mentioning
confidence: 99%
“…As a result, places that want to use cuisine to draw tourists must strengthen their culinary identity. One of the main topics is using local ingredients and characteristics [39,40]. Expertise of the local population is necessary for the transformation of food tourism activities.…”
Section: Literature Review and Hypothesis Development 21 Agro-tourism...mentioning
confidence: 99%
“…The Republic of Serbia is said to be a rural country, due to the huge rural areas it possesses, but also a large number of natural resources outside urban areas. The connection between tourism and rural development has been studied from many aspects for many years (Vukolić et al, 2022). Tourism is becoming traditionally linked to rural development, and all tourist activities, including gastronomy, are considered an economic addition to rural areas.…”
Section: Introductionmentioning
confidence: 99%