The influence of travel agents and tour operators' perspectives on a tourism destination. The case of Portuguese intermediaries on Brazil's image

Silva, Mariana Albert da; Costa, Rui; Moreira, António Carrizo

doi:10.1016/j.jhtm.2018.01.002

Cited by 25 publications

(7 citation statements)

References 78 publications

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“…Thirdly, affective destination image was also shown to have a positive significant association with overall destination image, which supports H4. This is similar to previous findings [67,125]. Finally, the overall destination image has a positive and significant relationship with the intention to select sustainable destinations, thus supporting H5.…”

Section: Discussionsupporting

confidence: 90%

Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations

et al. 2021

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When addressing the ever-increasing role that social media plays in generating a clear image of the travel destination chosen by tourists, the research and specialty literature tends to be rather limited. Despite an increase in social media-generated content, the process is not yet fully understood, although research suggests the importance of two different factors (i.e., tour-operator-generated content and user-generated content) in influencing destination image formation. In this regard, the present paper aims to examine the most significant factors currently affecting the potential behavior of travelers towards the selection of sustainable destinations. What is more, another purpose of this paper is to explore the effects that tour-operator-generated content and user-generated content have upon the formation of the overall mediating destination image through cognitive and affective destination images. For the current analysis, a structural equation modeling (SEM) method was used in order to test the conceptual model. Data from Shanghai, China (n = 425) were used. The results demonstrate and establish that travel information sources (i.e., tour-operator-generated content and user-generated content) have a positive effect on destination image formation. The analytical results also revealed that in order to select a sustainable destination, travelers are influenced by tour-operator-generated content, as well as by user-generated content, with the effect of the latter being more important and influential. Travelers’ use of social media content has played a key role in the formation of the overall destination image through the mediating effect of cognitive and affective destination images. This research thus provides valuable theoretical and practical implications for academics and practitioners alike, implications which are valuable for the fields of destination marketing and management. Furthermore, practitioners of the management of sustainable destinations can thus make use of the results throughout the entire decision-making process.

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Section: Discussionsupporting

confidence: 90%

Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations

et al. 2021

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“…IMC is considered as one of the most influential marketing management frameworks for the past twenty years [21]. Company uses marketing communications as an important tool for business development and brand recognition [22]. Also, based on the theory of diffusion of new products, marketing communication and media effects influence the adoption of new products [23].…”

Section: Integrated Marketing Communicationmentioning

confidence: 99%

Selecting Benchmarking Partners Using Analytical Hierarchy Process Approach

Wulandari

Arfidh²,

Utama³

2024

IJIES

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Benchmarking is a method to improve performance and improve company competitiveness. This method has been commonly practiced by large companies and has recently been extended to small and medium enterprises (SMEs). However, the implementation between large and SMEs is very different. These differences are debated as an impact of company characteristics, specifically differences in the ability to develop and improve business. Typical SMEs face tough challenges to overcome their resource constraints. This limitation affects the decisions of SMEs in choosing their comparison partners. This research was conducted to fill the research gap regarding the use of the Benchmarking method and the AHP approach to SMEs, especially in determining Benchmark partners using the AHP approach. The use of benchmarking and AHP is illustrated by using SME objects that are engaged in the fashion sector, namely UKM Cotton.Go. The problem faced by UKM Cotton.Go is marketing communication that is not effective in creating sales so it needs to be determined benchmarking partner in making improvements to marketing communication. The use of AHP in determining benchmark partners helps SMEs to find out which benchmark partners have the best marketing communication performance.

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“…That is, the more a tourist knows about the characteristics of the location, the more reliable his/her cognitive assessment will be [40]. In contrast, perceived images reflect individuals' attitudes, feelings, and mental impressions [41,42], and rely on a tourist's feelings or emotions and the value that individuals place on destinations based on their subjective motivations [43,44]. The cognitive image is one of the important influencing factors of perceived image [45][46][47].…”

Section: Tourism Destination Imagementioning

confidence: 99%

Why Return? Birdwatching Tourists’ Revisit Intentions Based on Structural Equation Modelling

Ren

Zhou

et al. 2022

Sustainability

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Birdwatching tourism is a model of ecotourism that is beneficial to the sustainable development of developing regions and is growing rapidly in China. In order to explore the development path of birdwatching tourism, this study constructs and tests a model of revisit intention from the birdwatching tourists’ perspective and aims to understand the factors influencing tourists’ revisit intention for birdwatching destinations. The researchers collected 328 valid questionnaires from birdwatching tourists in Mingxi County, Fujian Province, China, and used structural equation modelling to validate the relationships among the study constructs. Cognitive image had the largest influence on revisit intent (0.219), followed by tourist satisfaction (0.172), and perceived image (0.155). Tourist motivation indirectly affects revisit intention through the full mediating effect of the cognitive image. This study provides some insights and references for policymakers and tourism project managers to design or adjust the construction plan of birdwatching-tourism sites.

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The influence of travel agents and tour operators' perspectives on a tourism destination. The case of Portuguese intermediaries on Brazil's image

Cited by 25 publications

References 78 publications

Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations

Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations

Selecting Benchmarking Partners Using Analytical Hierarchy Process Approach

Why Return? Birdwatching Tourists’ Revisit Intentions Based on Structural Equation Modelling

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