The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Social Media Use Intention and Information Sharing

Chinje, Nathalie Beatrice

doi:10.1007/978-981-10-5323-8_7

Cited by 7 publications

(4 citation statements)

References 48 publications

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“…It is shown by a probability value (sig) below 5%, which is 0.000, and a critical ratio (C.R) value above 1.96 of 8.544. The study's results align with the results of the earlier research by Chinje and Chinomona (2018) and Salehan et al (2013), which revealed that trust positively affects information sharing. Hence, the H5 hypothesis is evident in this analysis.…”

Section: The Influence Of Trust On Information Sharingsupporting

confidence: 90%

Analyzing Decision-Making Factors for Using Social Media: the Role Trust and Information Sharing

Isti'anah

Suhud

Usman

2022

EJMI

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Purpose: This study is aimed at explaining the factors that influence a person to decide to use TikTok in the Jabodetabek (Jakarta-Bogor-Depok-Tangerang-Bekasi) area. This study also uses the variables of self-efficacy, utilitarian value, hedonic value, information sharing, trust, and decision-making. Design/Method/Approach: Quantitative approaches and explanatory research are used in this study. Respondents were consumers who used the TikTok application in the Jabodetabek area to determine the number of samples. The present study uses non-probability sampling and convenience sampling techniques with 252 respondents. Data collection methods used questionnaires, and data were analyzed using Exploratory Factor Analysis (EFA) and the Structural Equation Modelling (SEM) method with the help of AMOS 24. Findings: The findings of this study indicate that self-efficacy and hedonic value positively affect trust, and trust positively affects information sharing and decision-making. Nevertheless, the results of this study also explain that self-efficacy does not affect information sharing. The utilitarian value does not significantly affect trust, and information sharing does not affect decision-making. Practical Implications: Social media service providers should focus on the influence of information sharing and decision-making in the TikTok application, namely trust. One example is making efforts to improve consumer trust by protecting the personal information which consumers provide on social networking sites and developing the TikTok application as advertising for business. This study can be used as a reference for advertisers when choosing advertising media in the TikTok application because hedonic values influence trust in the TikTok application. Advertisers are advised to promote products by providing hedonic value, such as TikTok dance. Originality/Value: The use of the TikTok application is a trend that is currently popular. We tried to perform this research by using a dependent variable of decision-making that is not easy to find and is used in marketing studies. Paper type: Empirical

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Section: The Influence Of Trust On Information Sharingsupporting

confidence: 90%

Analyzing Decision-Making Factors for Using Social Media: the Role Trust and Information Sharing

Isti'anah

Suhud

Usman

2022

EJMI

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“…When users trust a social media platform, they will exert less effort to scrutinize details or assess the authenticity of the services offered [8]. And the more they want to use that social media platform in order to gratify their needs [9]. Similarly, when trust exists between individuals and within a particular social media platform, users are more willing to participate in the shared activity [10].…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Examining the Effect of Social Media Use on COVID-19 Vaccine Hesitancy in China

Gong

2023

SHS Web Conf.

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Public willingness to vaccinate has become an important public health issue given the vaccine hesitancy observed worldwide in recent decades. And social media is the main way of information dissemination, and will bring a great impact on people in public health events. The present paper analyzes the relationship between vaccinated Chinese people’s vaccine attitudes and social media information networks. This study aims to explore the impact of social media use on vaccine hesitancy by generating a descriptive statistical and structural model analysis of vaccine hesitancy-relevant content. In this study, the influence model between social media use behavior and vaccination willingness was constructed from three perspectives, including contact intensity, social media trust, and social media information satisfaction. Questionnaires were distributed online, and relevant data analysis software was used. In China, public enthusiasm for the covid-19 vaccine is generally high, and news on social media may have an impact on the willingness to receive the vaccine. Additionally, the Chinese government’s COVID-19 control policies make people who are not willing to actively vaccinate will be vaccinated for their daily life and work reasons. All these reflect the low correlation between vaccination and media publicity. Therefore, social media has a certain impact on COVID-19 vaccination behavior, but it is not the main factor affecting public vaccination.

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“…The present study seeks to fill the research gap through the integration of the TAM with the DOI Theory into a research model to fit the study of e-gov. Apart from the above-mentioned constructs, including PEOU, PU and trust are also taken into account in the proposed research model to explain citizens Trust toward e-gov website, as many studies have proven their influence on the adoption of online transactions and trust (Agag and El-Masry, 2016b;Alzahrani et al, 2018;Bélanger and Carter, 2008;Benbasat et al, 2008;Chinje and Chinomona, 2018;Elbeltagi and Agag, 2016;Gefen et al, 2003;Grimmelikhuijsen and Knies, 2017;Jafari et al, 2011;Karkin and Janssen, 2014;Teo et al, 2008;Tung et al, 2008). This research uses the theoretical foundations of the TAM and the DOI Theory to develop and test an integrated model predicting potential antecedents of Trust toward e-gov website.…”

Section: Research Model and Hypotheses Developmentmentioning

confidence: 99%

A Mixed-Method Approach to Examining the Drivers and Outcomes of Citizen Trust Towards E-Government

Almamy

Mishra

Chowdhury

2021

International Journal of Customer Relationship Marketing and Management

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This study investigates the antecedents and consequences of trust in e-government websites in Saudi Arabia. FSQCA and Structural equation modelling were used to analyse data collected from 504 participants. The findings indicate that our unified framework possesses some predictive ability regarding citizens' intentions to use e-government services, which was superior to existing theories. The findings indicate that (1) there is no sole factor that sufficiently motivates citizens to use e-government services; (2) three distinct settings of citizens' intention drivers are probable to lead in a significant level of citizens intending to use e-government services; and (3) Uncertainty avoidance has a moderating effect on citizens’, intention to use e-government services. The theoretical and practical implications were demonstrated.

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The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Social Media Use Intention and Information Sharing

Cited by 7 publications

References 48 publications

Analyzing Decision-Making Factors for Using Social Media: the Role Trust and Information Sharing

Analyzing Decision-Making Factors for Using Social Media: the Role Trust and Information Sharing

Examining the Effect of Social Media Use on COVID-19 Vaccine Hesitancy in China

A Mixed-Method Approach to Examining the Drivers and Outcomes of Citizen Trust Towards E-Government

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