The Institutionalization of Fair Trade: More than Just a Degraded Form of Social Action

Gendron, Corinne; Bisaillon, Véronique; Rance, Ana Isabel Otero

doi:10.1007/s10551-008-9758-4

Cited by 98 publications

(74 citation statements)

References 7 publications

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“…There was no need for formal standards at that time; these would emerge later when the movement became professionalized and institutionalized and increasingly started to penetrate mainstream distribution channels. These developments will not be described here in detail, as they are well described in other studies (e.g., Moore 2004;Gendron et al 2009;Hira and Ferrie 2006). Davies (2008) as well as Davies and colleagues (2010) recognize three phases in the development of the Fair Trade movement.…”

Section: Background On Sustainability Standards and Fair Tradementioning

confidence: 90%

“…To connect consumers in high-income countries directly with producer groups in low-income countries, the Fair Trade movement developed a network of World Shops which sold handicrafts and, later, food products such as coffee, tea, and sugar (Gendron et al 2009). In these small-scale initiatives, there were direct contacts between the charity groups that ran the stores or organized the supply on their behalf and the producer groups in developing countries.…”

Section: Background On Sustainability Standards and Fair Tradementioning

confidence: 99%

“…Mainstreaming is regarded by an increasing number of scholars as one of the most significant developments of the Fair Trade movement (Moore 2004;Hira and Ferrie 2006). Researchers have described the changes in the Fair Trade organization (Moore 2004;Gendron et al 2009;Ö zçaglar-Toulouse et al 2009;Davies 2008), the role of commercial companies that adopt the Fair Trade certification system (Fridell 2008;Raynolds 2009;Reed 2008), and the role of specific Fair Trade brands that have contributed to the growth of Fair Trade products in mainstream distribution channels (Davies et al 2010;Randall 2005). Less attention has been devoted to the role of Fair Trade in the dynamic market processes, including the emergence of alternative sustainability standards, which underlie the mainstreaming of sustainability standards.…”

Section: Introductionmentioning

confidence: 99%

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The Development of a Market for Sustainable Coffee in The Netherlands: Rethinking the Contribution of Fair Trade

Ingenbleek

Reinders²

2012

J Bus Ethics

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In recent years, researchers have observed the process of mainstreaming Fair Trade and the emergence of alternative sustainability standards in the coffee industry. The underlying market dynamics that have contributed to these developments are, however, under-researched. Insight into these dynamics is important to understand how markets can develop to favor sustainability. This study examines the major developments in the market for certified coffee in the Netherlands. It finds that, in the creation of a market for sustainable coffee, decisions that significantly influence market creation are made in the lead companies (retailers and coffee roasters). These decisions are made possible by the availability of multiple systems of sustainability standards and by the existence of a small segment of loyal Fair Trade customers that ensured that sustainability remained an issue on the coffee market in the years before the market creation took-off. Fair Trade did not become the new rule in this process, but it became the benchmark against which companies could compare themselves and the basis upon which they built in adopting or developing new standards that would be more feasible in their business models.

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Section: Background On Sustainability Standards and Fair Tradementioning

confidence: 90%

Section: Background On Sustainability Standards and Fair Tradementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Development of a Market for Sustainable Coffee in The Netherlands: Rethinking the Contribution of Fair Trade

Ingenbleek

Reinders²

2012

J Bus Ethics

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“…Fair trade is mainly based on labels and certification, which create advantages (DE PELSMACKER;JANSSENS, 2007;FRIDELL, 2004;GENDRON;BISAILLON;RANCE, 2009;DAVENPORT, 2005;REED, 2009;RENARD, 2005). However, this certification process is time demanding, highly expensive and mainly required in international consumer markets.…”

Section: Discussionmentioning

confidence: 99%

“…Business growth was linked to the establishment of fair trade labeling as well as professionalization of fair trade shops and the entrance of these products into the food industry (GENDRON; BISAILLON;RANCE, 2009;DAVENPORT, 2005;RENARD, 2005). However, market growth has also led to debates regarding Fair Trade's fairness (INGENBLEEK;REINDERS, 2013) and if growth could also bring negative consequences to maintenance of the status as an authentic alternative to free trade (STARICCO;PONTE, 2015).…”

Section: Fair Trade: Concept and Backgroundmentioning

confidence: 99%

Fair trade in Brazil: current status, constraints and opportunities

et al. 2017

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F air trade has expanded worldwide as a formal certification, while in developing countries like Brazil, there is still a lack of information about this concept in a context of the growth of social businesses. To answer the research question "How is fair trade currently organized in Brazil and what are the constrains and opportunities involved?", we analyzed a database of 277 Brazilian organizations linked to fair trade, followed by in-depth interviews with Brazilian experts. Results show that fair trade has grown between 2005 and 2012 due to the support of institutions and public agencies, even if organizations still face financial difficulties. As it has grown as a public policy, its development has strengthened the concept and the groups involved, providing a good perspective for the internal market. Fair trade has a social role and a political nature, what might attract the attention of policy makers regarding social programs and the support of fair trade organizations. ResumoA inda são escassas as informações sobre comércio justo no Brasil, em um contexto de crescimento dos negócios sociais e da certificação internacional. Para responder à pergunta de pesquisa "Como é organizado o comércio justo no Brasil e quais são os gargalos e oportunidades envolvidas?", analisamos uma base de dados de 277 organizações brasileiras ligadas ao comércio justo e realizamos entrevistas em profundidade com especialistas. Os resultados mostram que o comércio justo cresceu entre 2005 e 2012 em virtude do apoio de instituições e agências públicas, mesmo que as organizações ainda enfrentem dificuldades financeiras. Uma vez que o comércio justo cresceu como uma política pública, seu desenvolvimento reforçou o conceito e os grupos envolvidos, proporcionando uma boa perspectiva para o mercado interno. O comércio justo tem um papel social e natureza política, o que pode chamar a atenção dos formuladores de políticas sobre programas sociais e o apoio de organizações de comércio justo.

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Introduction: The policy trajectory of fair trade

Fisher

2009

J of Intl Development

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This paper provides a selective review of literature on fair trade and introduces contributions to this Policy Arena. It focuses on policy practice as a dynamic process, highlighting the changing configurations of actors, policy spaces, knowledge, practices and commodities that are shaping the policy trajectory of fair trade. It highlights how recent literature has tackled questions of mainstreaming as part of this trajectory, bringing to the fore dimensions of change associated with the market, state and civil society. Copyright © 2009 John Wiley & Sons, Ltd.

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The Institutionalization of Fair Trade: More than Just a Degraded Form of Social Action

Abstract: fair trade, globalization, institutionalization, new social economic movements, new social movements, social action,

Cited by 98 publications

References 7 publications

The Development of a Market for Sustainable Coffee in The Netherlands: Rethinking the Contribution of Fair Trade

The Development of a Market for Sustainable Coffee in The Netherlands: Rethinking the Contribution of Fair Trade

Fair trade in Brazil: current status, constraints and opportunities

Introduction: The policy trajectory of fair trade

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