The integration of social media into corporate processes

Bányai, Edit

doi:10.1556/204.2016.38.2.6

Cited by 5 publications

(4 citation statements)

References 22 publications

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“…Critique, or what may seem like negative narratives to customer relations managers that have digital competencies, understand the opportunities within the words can be a very powerful tool for product and service innovation (Bhimani et al, 2018;Goldenberg, 2017). Additionally, the alignment of leadership in terms of governance and strategy delineation as it relates to competency and comfortability of customer relations managers is certainly a key success factor as Parsons and Lepkowski-White (2018) and Banyai (2016) asserted. Aiding managers in understanding this digital reality and navigating their space to be confident in the information and knowing the right questions to ask and approaches to enact strategy can provide the needed elements to cultivate a dynamic systems level approach as it relates to strategy enactment, marketing, and management (Courchesne, Ravanas & Pulido, 2019;Abdullah, 2016;Banyai, 2016).…”

Section: Discussionmentioning

confidence: 99%

Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada

Delanoy

Kasztelnik

2020

BEL

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This paper summarizes how social media and other technologies continue to proliferate; the shifting economic landscape will precipitate more adaptive approaches for managers attempting to understand the multi-dimensional virtual aspects of communication with the artificial intelligence aspect. Also, we discover the different existing support of big data analytics to make a rational business decision. The methodology is the systematization literature sources within this context and approaches for the underlining approach to open big data analytics and support innovative leadership decisions in Canada. The paper is carried out in the following logical sequence to gain an understanding of how customer relations managers could utilize social media within a data analytics frame from scholar and practitioner perspectives. This literature research review original paper outlines the main themes including the role of social media, the experiences of using data analytics for customer relations management, and the notion that customer-centric technologies could change the dynamic of understanding customer intentions, leadership decisions and introduce the innovative management with using the big data analytics in place. The results of the critical thinking with analysis both authors can be useful for any business around the World that would like to start using Artificial Intelligence to support innovative management decisions. The emergent themes that were highlighted based on the realities of customer relations management may be significant to how the integration of social media feedback resulting from crowdsourcing in addition to existing data analytics could better position organizations in this evolving world. The implications of linking innovative management processes such as demographic analysis, platform understanding, and communication methods together are crucial for any public business with a global impact. Finally, the understanding of innovation management in a social media era and understanding how customers utilized open big data analytics sources could help leadership practices across industries around the World. Keywords: Big Data Analytics, Innovative Leadership, Management of Social Media, Open Sources.

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Section: Discussionmentioning

confidence: 99%

Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada

Delanoy

Kasztelnik

2020

BEL

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“…It also helps in acting as a sound substructure for identifying further social media solutions. (Banyai, 2016) The widespread use of social media as highly interactive communication channels is destined to impact how businesses approach marketing. Much prior research has found that social media is an important element in brand awareness.…”

Section: Impact Of Social Media On Business Housesmentioning

confidence: 99%

The Impact of Social Media on High Involvement Purchase Processes- An Extant Literature Review

2024

IJFMR

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In terms of usage and acceptability, social media is a roaring success. Social media platforms affect individual’s communication and interaction with each other, how they voice and exchange thoughts, and how they connect with products, and corporations. Moreover, social media platforms have advanced to important knowledge-sharing platforms for consumers. The influence of social media on high involvement products has already been described as tremendous as purchases are seen as risky, and hence decision-making processes is data-heavy. The concept of consumer engagement in an online setting has also begun to gain prominence in marketing literature. Customers participate in several behaviors on social networks, like browsing, interacting, sharing and seeking information, which educate them about company offerings and, as a consequence, affect their brand awareness and purchase intentions. When making a major buying decision, customers believe social networks to be a critical source of information. They utilize social media to not only discuss their good and bad experiences but also gain knowledge about various company offerings. A sufficient number of research have attempted to uncover the function and impact of social media on aspects of customer behavior pre, during, and post the purchase process. Most research take a micro approach, stressing on a specific type of social medium (e.g., consumer review websites), a particular application (e.g., Facebook), a specific stage of the decision-making process (e.g., information search), or a specific phase of the buying process (e.g., information search) (e.g., after purchase). In spite of the benefits of such micro perspectives, the entire scenario of how consumers utilize social media and their influence at all phases of the purchase process and decision making is still imprecise. This research attempts to add to our existing understanding in a number of ways. Initially, to consumer behavior theory, by suggesting exchange of information as a multi-component consumer behavior construct. Secondly, study on social media in the context of high-involvement products. Thirdly, by providing the social media enabled buying process prototype as a framework for analyzing the function and influence of social media on a high-involvement products buying process.

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“…"Social media is defined as a group of internet-based applications that build on the ideological and technological foundations of web 2.0 and allow the creation and exchange of user-generated content" (Kaplan -Haenlein 2010: 61). Social media influenced consumer behaviour significantly, and many -previously private -consumer activities became public due to social media (Bányai 2016;Veszelszki 2018).…”

Section: Introductionmentioning

confidence: 99%

Publicity in mobile and social media

Simay

Gáti

2019

Soc Ec

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The twenty-fi rst century brought with it the proliferation of new media. We carry mobile devices and smartphones with us nearly everywhere we go. Constantly hooked up to the world by these tools, the bigger question is why we are sometimes not available. Our personal networks have partly migrated to online social networks, and new networks now penetrate our everyday lives in the digital sphere. In this online survey research, the authors searched for insights into how important smartphones and Facebook, the most popular social media site in Hungary, have become in people's lives. The kinds of attitudes that characterise the use of these tools were analysed, especially in the case of privacy and the use of personal data. The aim of this research -by establishing the actual situation -is to show how modern media, publicity, and privacy are linked, and how people reveal themselves by their constant media presence.

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The integration of social media into corporate processes

Cited by 5 publications

References 22 publications

Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada

Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada

The Impact of Social Media on High Involvement Purchase Processes- An Extant Literature Review

Publicity in mobile and social media

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