“…A commitment-oriented human resource system is judged to be very suitable to be applied to organizations with a marketing differentiation strategy (Arthur, 1992(Arthur, , 1994Nishii et al, 2008;Sun et al, 2007). A commitment-oriented human resource system is identified as a system capable of eliciting service-oriented role behaviors from organizational members (Clarke & Hill, 2012;Junita, 2016;Nasurdin, Ling, & Fun, 2011;Nishii et al, 2008;Riaz & Mahmood, 2017;Sun et al, 2007), especially those in production. Similarly, organizational service orientation is a good predictor of the emergence of highinvolvement organizational members (Popli & Rizvi, 2015).…”