The Internet and Internationalization of Smaller Manufacturing Enterprises

Moini, Hamid; Tesar, George

doi:10.1300/j042v18n03_04

Cited by 27 publications

(15 citation statements)

References 27 publications

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“…Consistent with this perspective, Morgan- Thomas and Bridgewater (2004) find that firms that make a higher financial and managerial investment in technology are more successful in their use of internet-based export channels. Because there are cross-cultural differences in attitudes and behaviors involved in doing business online (Lynch and Beck, 2001;Rothaermel et al, 2006), knowing how to integrate technology with day-to-day operations (Loane et al, 2004;Moini and Tesar, 2005;Ramsay and Ibbotson, 2006) and marketing-related activities (Lituchy and Rail, 2000;Moen et al, 2003;Nguyen and Barrett, 2006;Sinkovics and Penz, 2006) provides benefits for gaining sales in foreign markets. Export intermediaries continue to play an important role, but new, internet-based forms of intermediation will appear (e.g.…”

Section: Online Technological Capabilitiesmentioning

confidence: 99%

“…Managers do not perceive any positive effects on performance through the use of ICT, and believe that it can create barriers in learning about foreign markets when using it for sales activities. Moini and Tesar (2005) To examine how managers' perceptions of the benefits and disadvantages of the internet translate into marketing decisions.…”

Section: Survey Of 114 Canadian and American Small Inns And Bandbsmentioning

confidence: 99%

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International entrepreneurship in internet-enabled markets

Reuber

Fischer

2011

Journal of Business Venturing

179

137

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Section: Online Technological Capabilitiesmentioning

confidence: 99%

Section: Survey Of 114 Canadian and American Small Inns And Bandbsmentioning

confidence: 99%

International entrepreneurship in internet-enabled markets

Reuber

Fischer

2011

Journal of Business Venturing

179

137

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“…It is also important to notice that the Internet, which is a base for e-marketing, is international in nature (Moini, Tesar, 2005).…”

Section: Discussionmentioning

confidence: 99%

Internationalization enabled by internetization: E-marketing approach

Ramonienė¹,

Šukevičiūtė²,

Škudienė³

2015

MOSR

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A new integrative internationalization model is proposed in the article which is built on market, product, time, resources and competences pillars. E-marketing component is included in the resources pillar and consists of e-marketing strategy, tactics, country and website factors. Each of them is explored in detail in the article. The main contribution of the paper is that it expands the traditional approach of internationalization by adding the e-marketing component to it. Keywords: internationalization, e-marketing, Internet.Straipsnyje siūlomas išplėstinis internacionalizacijos modelis remiasi rinkos, produkto, laiko, išteklių ir kompetencijų veiksniais. Ypač daug dėmesio skiriama išteklių veiksnių grupei priskiriamam e-rinkodaros elementui. Pagrindiniais e-rinkodaros veiksniais įvardijama e-rinkodaros strategija, e-rinkodaros taktika, šalies ir tinklalapio atributai. Kiekvienas iš internacionalizacijos ir e-rinkodaros veiksnių straipsnyje detaliai analizuojamas ir visi veiksniai jungiami į išplėstinį, integruotą internacionalizacijos modelį internetizacijos kontekste. Raktiniai žodžiai: internacionalizacija, e-rinkodara, internetas.

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“…W tej grupie publikacji znajdują się teksty badające aplikację instrumentów internetowych w celu wspierania eksportu 11 . Relatywnie wiele artykułów dotyczy tematyki relacji między stosowaniem Internetu i umiędzynarodowieniem małych i średnich przedsiębiorstw 12 . Większość z nich koncentruje się na analizie wybranych rynków narodowych.…”

Section: Zastosowanie Narzędzi Internetowych W Działaniach Marketingounclassified

Cechy domen internetowych polskich marek eksportowych a specyfika branży

Witek-Hajduk

Mazur

Sznajder

et al. 2017

pefim

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The aim of this paper is to answer the research question: Do the characteristics of Polish brands' websites addressed to the domestic and foreign consumers demonstrate significant differences in terms of the industry specificity?For this purpose, quantitative research was carried out by observing and recording the characteristics of the exporting brands' websites, supplemented with secondary data on Internet traffic and the financial outcomes of the brands' owners. The research community constisted of 402 strongest Polish consumer goods' brands sold in foreign markets.It has been found that the brands of clothing and other fashion-related products and brands of consumer durable goods demonstrate relatively high level of surveyed Web site characteristics and brands of food and cosmetics - the lowest.

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The Internet and Internationalization of Smaller Manufacturing Enterprises

Cited by 27 publications

References 27 publications

International entrepreneurship in internet-enabled markets

International entrepreneurship in internet-enabled markets

Internationalization enabled by internetization: E-marketing approach

Cechy domen internetowych polskich marek eksportowych a specyfika branży

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