The involvement of young entrepreneurs in halal food products in Kelantan

Abstract

Young people are the future of every nation and an essential asset to the economics of country development. Currently, young entrepreneurs’ involvement in the halal food industry is increased due to Malaysia government policy providing incentives, continuing supports, and various strategies or programs to develop young entrepreneurs. The purposes of this research paper are to determine the level of involvement among young entrepreneurs towards halal labels and to investigate the relationship between attitude, social norms, and perceived behavior control and the involvement of young entrepreneurs in the halal food product in Kelantan. In this research, a survey was conducted, and the questionnaire was distributed using purposive sampling toward 40 entrepreneurs aged between 15 to 30 years old in halal food products in Kelantan. The data collected were then analyzed using descriptive analysis, normality test, and Pearson correlation analysis. The study found that young entrepreneurs’ high involvement level and a significant relationship between social norms and perceived behavior towards involvement in halal food product labeling in Kelantan.

Effective Microorganisms as Halal-Based Sources for Biofertilizer Production and Some Socio-Economic Insights: A Review

“…To increase Muslim tourists’ trust in the nation’s food products, Halal product guarantees must be properly implemented according to Nuraini and Sucipto [ 69 ]. The implementation of standards and regulations in each country is different.…”

“…To ensure that a system is put in place that can meet their needs in a way that is both affordable and provides a truly Halal and tayyab (wholesome) food supply for Muslims in all countries, whether Muslim-majority or not, the Muslim community will need to collaborate with the food industry and Muslim certifying agencies according to Regenstein et al [ 45 ]. Nursalwani et al [ 69 ] revealed that young entrepreneurs demonstrate high engagement levels, and they also revealed a strong association between societal norms and perceived behaviour towards involvement in Halal food product labelling in Kelantan, Malaysia. According to Ali and Suleiman [ 36 ], compliance with environmental requirements can go hand in hand with fulfilling other sets of manufacturing standards.…”