Recently, Cloud Radio Access Network (C-RAN) has been emerging as a cost-effective solution supporting huge volumes of mobile traffic in the big data era. C-RAN provides infrastructure layer services to mobile users by managing virtualized infrastructure resources. To exploit next-generation C-RAN operations, a main challenging issue is how to properly control system resources. In this study, we propose a novel resource management scheme for C-RAN systems. By employing the news-vendor game model, we investigate a resource allocation problem with bargaining solutions. In dynamic C-RAN environments, our game-based resource management approach can practically adapt current system conditions while maximizing the expected payoff. The main contribution of our study lies in the fact that we shed a new light on adaptive resource allocation policies for virtualized cloud environments. Simulation results demonstrate that our proposed scheme can obtain a considerably better system performance than other existing schemes.