2021
DOI: 10.21834/ebpj.v6isi4.2914
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The Malaysian Garden Concept Design Branding: Whose Role is it Anyway?

Abstract: Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qualitative research method, in which researchers have interviewed respondents using specific effective techniques. The MGC is meant for public parks and designed for all uses but has some significant issues. The findin… Show more

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Cited by 3 publications
(4 citation statements)
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“…The Malaysian Garden Criteria Criteria (1) Criteria ( 2) Criteria (3) Criteria (4) Criteria ( 5) Criteria ( 6) Criteria ( 7) Criteria ( 8) 4)…”
Section: Nomentioning
confidence: 99%
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“…The Malaysian Garden Criteria Criteria (1) Criteria ( 2) Criteria (3) Criteria (4) Criteria ( 5) Criteria ( 6) Criteria ( 7) Criteria ( 8) 4)…”
Section: Nomentioning
confidence: 99%
“…The MGC Guidelines published by the NLD in 2009 serve as a comprehensive framework for developing and implementing the MGC in public parks nationwide. The MGC should suit public parks and everyone's use [1]. The guidelines provide a set of criteria and principles specific to the Malaysian context, considering the cultural and environmental factors that shape the landscape design.…”
Section: Introductionmentioning
confidence: 99%
“…It may become an adequate medium of expression, serving as a specific emotional support and spiritual expression closely related to the user, such as correlation, progression, and deduction. In addition, it may also serve as a physical carrier, carrying the related content for elaboration, analysis, and derivation [19].…”
Section: Recognition Of Emotions By Artificial Intelligencementioning
confidence: 99%
“…By fulfilling all these marketing concepts, it has been seen to strengthen a product further and make it more sustainable in the market. In addition, marketing will be seen as an activity that can convince clients/customers to try or taste the product they want to highlight (Zakaria et al, 2021c).…”
Section: The Concept Of Marketing Strategymentioning
confidence: 99%