2014
DOI: 10.1016/j.jbusres.2013.11.018
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The Marisol case: Challenges of international growth for a successful Brazilian designer apparel firm

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“…The market deregulation reforms, together with the growth of domestic markets, fueled the profits of the Latin American firms that survived through the turmoil of the 1970s and 1980s, and the new firms that emerging during the 1990s-2000s (Carneiro, Da Rocha & Silva, 2011). The largest firms from Brazil, Mexico, Chile, and Colombia began looking for mechanisms for growth other than their domestic market, searching for partners, allies, and markets to enter (Aulakh et al, 2000;Cuervo-Cazurra, 2016;Sanglard, Carneiro, Baiocchi, Freitas & Schiavo, 2014).…”
Section: The Internationalization Of Multilatinas: the Role Of Contextmentioning
confidence: 99%
“…The market deregulation reforms, together with the growth of domestic markets, fueled the profits of the Latin American firms that survived through the turmoil of the 1970s and 1980s, and the new firms that emerging during the 1990s-2000s (Carneiro, Da Rocha & Silva, 2011). The largest firms from Brazil, Mexico, Chile, and Colombia began looking for mechanisms for growth other than their domestic market, searching for partners, allies, and markets to enter (Aulakh et al, 2000;Cuervo-Cazurra, 2016;Sanglard, Carneiro, Baiocchi, Freitas & Schiavo, 2014).…”
Section: The Internationalization Of Multilatinas: the Role Of Contextmentioning
confidence: 99%
“…Although the capital market in Brazil is much smaller than in the USA and the main European markets, the country has a good transparency level in the fi nancial market and it received much attention from international investors from 2004 to 2012 (Minardi, Moita & Castanho, 2015). Th is means that improvement of the institutional environment and economic indicators contributed so that Brazil could benefi t from international liquidity, even undergoing the period of 2007, with appreciation of the real in face of the U.S. dollar (Minardi, Ferrari & Tavares, 2013;Sanglard, Carneiro, Baiocchi, Freitas & Schiavo, 2014).…”
Section: Introductionmentioning
confidence: 99%