The marketing analysis of competitiveness of fitness-clubs in Kharkiv

Stadnyk, Svitlana; Sereda, Nataliiya

doi:10.15391/snsv.2016-6.021

Cited by 2 publications

(1 citation statement)

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“…The number of fitness centres is growing by up to 4.6 percent annually (Schreerder, Vehmas and Helsen, 2020). Due to the growth in the number of fitness centres, competition is also increasing, which leads to an increase in the quality of these centres (Stadnyk & Sereda, 2016). Competition is the best thing for the development of the industry, because it forces all players in the market to optimise their services as much as possible or offer more for the existing price.…”

Section: Introductionmentioning

confidence: 99%

Customer Retention Analysis - An Example of a Fitness Center

Vučković

2022

KINSI

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In present research we attempted to find out what influences fitness centre users' decisions to prolong fitness membership. We called users whose tickets had expired (n=57). We were interested in what factors influence a user to purchase a membership again and whether we could influence this decision with a phone call. Using logistic regression, we found that user age and experience with the receptor did not influence the decision to retain and repurchase. We found that we can influence a user's intention to repurchase if we call them less than 30 days after the membership expires. After 30 days, there is a good chance that the user has already purchased a ticket at another sports centre and will not return it. Users who were called and confirmed over the phone that they would come back and purchase the ticket again did so. We recommend that sports centre managers create a customer loyalty program and call them when the membership expires.

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Section: Introductionmentioning

confidence: 99%

Customer Retention Analysis - An Example of a Fitness Center

Vučković

2022

KINSI

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Substantiation of the Professional Standard of "Personal Fitness Trainer" in Ukraine

Chekhovska,

Dutchak,

Zhdanova

et al. 2024

PCS

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Professional staff is needed for the effective functioning of health fitness. There are no professional standards for fitness staff in Ukraine, so there is no single standardized approach to determining the list of job functions, general and special competencies, the required knowledge, skills and practical abilities. The purpose of the study is to substantiate and develop a professional standard of "Personal Fitness Trainer" taking into account international experience. Methods: analysis and generalization of scientific and methodical literature, pedagogical observation, functional analysis, documentary method, method of expert evaluations, methods of mathematical statistics. Results. The development of a professional standard for "Personal Fitness Trainer" was based on regulatory acts and the algorithm formed for the health fitness system. There have been identified 60 necessary labor actions which ensure the performance of 9 labor functions of a fitness trainer. The professional standard takes into account the needs of employers, consumer requirements and will be the basis for the industry standard of higher education in the relevant specialty. Conclusions. The developed professional standard for "Personal fitness trainer" is relevant, complies with regulatory acts and established algorithm, adapted to the system of fitness. The expediency of developing a professional standard "Personal fitness trainer" was based on the study of the actual state and prospects of application of fitness staff. The professional standard provides requirements for the content and quality of professional activity; list of general competencies; requirements for the level of qualification, medical contraindications to work, work experience, level of education of a fitness trainer; a list of labor functions and labor actions and the necessary knowledge, skills and abilities; list of subjects and means of work and definition of professional competencies, etc. The professional standard "Personal fitness trainer" should be the basis for the industry standard of higher education in the relevant specialty.

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The marketing analysis of competitiveness of fitness-clubs in Kharkiv

Cited by 2 publications

References 0 publications

Customer Retention Analysis - An Example of a Fitness Center

Customer Retention Analysis - An Example of a Fitness Center

Substantiation of the Professional Standard of "Personal Fitness Trainer" in Ukraine

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