The Meaning of Shopping Experiences Augmented By Mobile Internet Devices

Spaid, Brian I.; Flint, Daniel J.

doi:10.2753/mtp1069-6679220105

Cited by 69 publications

(90 citation statements)

References 39 publications

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“…Today handheld Internet access devices are often referred to as Mobile Internet Devices (MIDs) which include smartphones, phablets and tablets. It is estimated that 80 per cent of the computing devices sold worldwide are MIDs (IDC, 2013, quoted in Spaid andFlint, 2014) and that the increase in Internet usage through MIDs already surpasses Internet usage through personal computers (Meeker andWu, 2013, quoted in Spaid andFlint, 2014). The emergence of the smartphone has also allowed development and use of mobile software applications, providing even greater access to services anytime and anywhere (Okazaki and Mendez, 2013).…”

Section: Why?mentioning

confidence: 96%

“…Since 2007 and beyond, the turbulence of the economic environment has seen a change in consumers' sensitivity to price and generally in their shopping behaviours in order to simplify the overwhelming profusion of choice, and to pursue the greatest value with the help of advisers (Harvard Business Review, 2009). A study by PricewaterhouseCoopers (2010, quoted in Spaid andFlint, 2014) show two new behavioural trends, in particular, consumers are looking to find the 'best deal' (buying products at discount), and also limiting behaviours where consumers are focusing on 'needs over wants '. Euromonitor International (2014a and the Harvard Business Review (2009) further corroborate needs over wants behaviour.…”

Section: Why?mentioning

confidence: 97%

“…These hardware innovations are not only driving change at a societal level but are also making fundamental changes to the lives of consumers as they integrate and bond with their devices (Spaid and Flint, 2014).…”

Section: Why?mentioning

confidence: 99%

See 2 more Smart Citations

Trends in retail pricing: A consumer perspective

Yeoman

Wheatley

McMahon‐Beattie

2016

J Revenue Pricing Manag

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Section: Why?mentioning

confidence: 96%

Section: Why?mentioning

confidence: 97%

See 1 more Smart Citation

Trends in retail pricing: A consumer perspective

Yeoman

Wheatley

McMahon‐Beattie

2016

J Revenue Pricing Manag

View full text Add to dashboard Cite

“…However, when the consumer is confronted with a hedonic versus a utilitarian product, there is a need to justify their decision (Okada, 2005). Because the lack of a utilitarian function in the product may cause a sense of guilt in the consumer (Spaid & Flint, 2014;Okada, 2005;Park, 2006;Van der Heijden, 2004), in order to avoid this emotion consumers try to justify their hedonic choices by citing utilitarian reasons for purchase (Arruda-Filho et al, 2010).…”

Section: Communities Who Show Brand Loyaltymentioning

confidence: 99%

How to Justify Purchase of an iPad: Users of the Latest Launch

Filho¹,

Lima²,

Lennon

2014

Journal of Technology Management & Innovation

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Contemporary technology innovation is increasingly based on convergence and the multiple uses of products. This change is detailed in the literature about new product development, as well as that on systems integration. This article focuses on the factors that determine the justification for using advanced technology products in which the perceived value of the product is not based on its functionality, as much as on its hedonistic or social value as an "all-in-one" product. In this study, consumer behaviors toward the Apple iPad are analyzed using netnographic evidence taken from internet postings by the consumers themselves. Since Apple initially marketed the iPad as a revolutionary product, with integrated services and features, our analysis concentrates on how consumers perceived these new, innovative features, in an effort to justify their purchase of the product. Our findings indicate that consumers' justifications are based not only on the iPad's functionality, but also its hedonic traits, and its similarity to the previously released innovative product, the iPhone.

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“…In addition showrooming can also weaken the role of salespersons and the perception of the salespersons to be able to meet its sales target (Spaid & Flint, 2014). Thus, customer's showrooming behavior weakens self-efficacy of the salespersons.…”

mentioning

confidence: 99%

Customer Showrooming Behavior and the Effect on Salesperson Performance

Astari

Huliselan

Jong

2017

DeReMa Jurnal Manajemen

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Indonesia has become the biggest market for e-commerce, as it has 250 million inhabitants. Growth of internet and online shopping has made retailers expand their business via smartphone. Shopping channel via internet has given customer another channel to get the information and buy products without visiting brickand-mortar store. This channel multiplicity potentially leads customer to do showrooming. In this research, showrooming in Indonesia will be explored with sunglasses as research object and optic salesperson as research subject. There are 178 samples collected in total for the research which 154 of them can be used. Primary data is taken from optic salesperson at prominent optics store in Jakarta. Partial Least Square (PLS) is used as data analysis method. The research results show that perceived showrooming behavior has positive and significant effect on self-efficacy dan salesperson performance. Moreover, salesperson selfefficacy also has positive and significant effect on salesperson performance. Meanwhile, coping and crossselling strategies have moderate positive but not significant effect. These results reflect that salesperson do not response negatively to customer's showrooming behavior such as price comparison, window shopping, product information, product availability, shopping via smartphone in front of salesperson. Salesperson feel optimistic and confident when customer comes because they have been trained for customer orientation, availability of supervisory support, and belief that customer will do transaction in brick-and-mortar stores if they give good explanation about the product.

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The Meaning of Shopping Experiences Augmented By Mobile Internet Devices

Cited by 69 publications

References 39 publications

Trends in retail pricing: A consumer perspective

Trends in retail pricing: A consumer perspective

How to Justify Purchase of an iPad: Users of the Latest Launch

Customer Showrooming Behavior and the Effect on Salesperson Performance

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