The Mediating Role of Innovation Capability on Market Orientation and Export Performance: An Implementation on SMEs in Turkey

Zehir, Cemal; Köle, Mahmut; Yıldız, Hacer

doi:10.1016/j.sbspro.2015.10.141

Cited by 57 publications

(57 citation statements)

References 19 publications

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“…The results of the EFA and CFA revealed that the items converge well to the dimensions they were assigned to. These results are in line with the findings of previous research (Matsuno, et al, 2005;Behboodi, & Shagerdi, 2013;Julian, et al, 2014;Zehir, et al, 2015). However, the research conducted revealed a poor discriminant validity of the original MO construct.…”

Section: Discussionsupporting

confidence: 92%

“…It is suggested that oblique rotation methods be used if the underlying factors of the examined construct are correlated (Hair et al, 2010). Moreover, the combination of PCA and Promax was used in previous research (Zehir, et al, 2015). In order to ensure that the data set is adequate for performing EFA, Kaiser-Meyer-Olkin (KMO) measure of sampling adequacy was analysed and the Bartlett's test of sphericity was performed.…”

Section: Resultsmentioning

confidence: 99%

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Testing MKTOR Scale Properties in Serbian Exporters’ Context

Njegić¹,

Djokic

Milanović

2019

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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Research Question: This paper investigates whether the Narver and Slater’s market orientation scale (MKTOR scale) is reliable, valid and applicable in the Serbian exporters’ context. Motivation: Previous studies that examined the applicability of the MKTOR scale report inconsistent results (Matsuno, Mentzer, & Rentz 2005; Ward, Girardi, & Lewandowska, 2006; Rojas-Mendez, & Rod, 2013) and the studies that use MKTOR scale in export performance research are scarce. Therefore, the aim of this paper was to examine psychometric properties of the MKTOR scale based on the data gathered from Serbian exporters. Idea: The core idea of this paper was to empirically evaluate reliability, convergent, discriminant and nomological validity of the the MKTOR scale. Data: In order to collect data for the analysis, an on-line survey was conducted which related to the business year 2017. It involved 60 managers of exporting firms in the Republic of Serbia. Tools: The statistical methods used were exploratory factor analysis, confirmatory factor analysis and path analysis through partial least squares. Findings: The obtained results indicate that the original the MKTOR scale satisfies the reliability and convergent validity criteria. Since the MKTOR scale did not demonstrate adequate discriminant validity, a refined scale was proposed. The results of the research shown that the MKTOR consists of three separate components that can be used as independent measurement scales. A statistically significant positive relationship was found between market orientation measured with the MKTOR scale and the overall satisfaction with export performance, which demonstrates the nomological validity of the examined scale. The obtained results contribute to the external validation of the MKTOR scale. The results are valuable since they provide researchers from Serbia with the reliable measurement instrument that can be used for the empirical investigation of market orientation and its various influential factors. Contribution: This paper contributes to the existing literature by providing the evidence from the context in which the scale was not tested before. The paper demonstrates the usefulness of the MKTOR scale in predicting export performance. This paper expands the existing research related to the applicability of the MKTOR scale and it formulates practical suggestions of the way market orientation can be operationalized in export performance research.

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Section: Discussionsupporting

confidence: 92%

Section: Resultsmentioning

confidence: 99%

Testing MKTOR Scale Properties in Serbian Exporters’ Context

Njegić¹,

Djokic

Milanović

2019

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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“…Kemampuan inovasi juga dapat di artikan sebagai meningkatkan dan mengelola teknologi, kemampuan, dan pengetahuan yang ada saat ini dibutuhkan untuk mencapai yang baru (Zehir, Kole, & Yildiz, 2015). Kemampuan inovasi ditentukan sebagai kemampuan yang akan terus mengubah pengetahuan tanpa henti dan ideide ke dalam produk atau layanan baru, proses dan sistem untuk perusahaan dan pemangku kepentingan (Lawson & Samson, 2001).…”

Section: Innovation Capabilityunclassified

Orientasi kewirausahaan dan kemampuan berinovasi

Ariani¹,

Askari²

2019

Preprint

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“…Orientasi pasar merupakan suatu strategi perusahaan dalam memberikan nilai bagi pelanggan, pelayanan pelanggan atau memuaskan pelanggan yang unggul dengan terus menerus. Zehir, et al, (2015) orientasi pasar merupakan suatu strategi perusahaan untuk melakukan perbaikan diri dengan cara menjawab kebutuhan pasar dan meramalkan kondisi yang akan terjadi pada pasar yang dapat menghasilkan keuntungan di atas keunggulan kompetitif rata-rata dan jangka panja.…”

Section: Orientasi Pasarunclassified

Strategies for Improving Marketing Performance With Red Ocean Theory

Norikun¹

2018

Preprint

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This research analyzes the work of marketing in Convection Business in Kudus Disctrict,particularly in the competitiveness of its Micro, Small and Medium business (UKM). UKM does serve animportant role in economy development, since it provides job opportunities, as well as opens new field ofjobs. It is particularly true in Convection Business UKM, because it has a very competitive market or redocean (already existed in the market). This research tries to analyze how various strategy variables,which are innovation abilities, market orientation, and entrepreneurship orientation through competitiveadvantage can significatly improve marketing performance in Convection Business in Kudus District. Theresearch collects the samples from 194 Convection business users in Kudus District. This research basesits analysis using Structural Equation Modelling (SEM). It gets a conclusion that innovation abilities,market orientation, entrepreneurship orientation and competitive advantage do give direct contributiontoward marketing performance, while innovation abilities, market orientation and entrepreneurshiporientation through competitive advantage do give indirect contribution toward marketing performance

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The Mediating Role of Innovation Capability on Market Orientation and Export Performance: An Implementation on SMEs in Turkey

Cited by 57 publications

References 19 publications

Testing MKTOR Scale Properties in Serbian Exporters’ Context

Testing MKTOR Scale Properties in Serbian Exporters’ Context

Orientasi kewirausahaan dan kemampuan berinovasi

Strategies for Improving Marketing Performance With Red Ocean Theory

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