The metaphorical framing model: Political communication and public opinion.

Ottatti, Victor; Renstrom, Randall A.; Price, Erika

doi:10.1037/14278-009

Cited by 32 publications

(22 citation statements)

References 62 publications

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“…Early demonstrations of metaphoric framing effects showed that messages comparing abstract topics to affectively charged sources changed target attitudes in source‐consistent directions (Ottati, Renstrom, & Price, ). Going beyond these direct effects, researchers reasoned that if metaphor creates a systematic conceptual mapping, then it should transfer personalized source knowledge (Ottati & Renstrom, ).…”

Section: But When Does Metaphor Shape Product Evaluation?mentioning

confidence: 99%

Conceptual metaphors shape consumer psychology

Landau

Zhong

Swanson

2017

Consumer Psychology Review

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Marketers routinely use metaphors to compare abstract concepts to concrete concepts in remote domains. For example, a tagline "Supercharge your day" compares energy to electricity. Such messages aim to change consumer attitudes and behavior, but what impact do they have? According to Conceptual Metaphor Theory, metaphors can shape thought by borrowing knowledge of a concrete concept to understand and relate to an abstraction, despite their superficial differences. Supporting this claim is growing evidence that exposure to metaphoric messages prompts recipients to construe the metaphor's abstraction in ways that are analogous to the salient concrete concept. This article presents a selective review of this literature, focusing on studies pertaining to product evaluation and consumption attitudes. Discussion looks across findings to identify questions for future research. Taken as a whole, this research illuminates how, when, and for whom metaphoric messages are persuasive, with theoretical and practical implications for marketing, design, and persuasion. K E Y W O R D Sconsumer psychology, embodied cognition, marketing, message framing, metaphor, persuasion

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Section: But When Does Metaphor Shape Product Evaluation?mentioning

confidence: 99%

Conceptual metaphors shape consumer psychology

Landau

Zhong

Swanson

2017

Consumer Psychology Review

View full text Add to dashboard Cite

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“…Metaphors can explain a particular policy stance, persuade people toward a certain viewpoint, and affect people's opinion about policy issues (Bougher, 2012;Ottati et al, 2014). Metaphors were shown to help people to understand everyday issues and thereby affect people's choices about how to resolve given dilemmas (Robins & Mayer, 2000).…”

Section: Metaphorical Framing Effectsmentioning

confidence: 99%

“…A domain in which metaphors play an important role is political communication (e.g., Mio, 1997;Ottati et al, 2014). Metaphors can explain a particular policy stance, persuade people toward a certain viewpoint, and affect people's opinion about policy issues (Bougher, 2012;Ottati et al, 2014).…”

Section: Metaphorical Framing Effectsmentioning

confidence: 99%

“…For example, when the metaphor a natural disaster is used to refer to immigration, elements from the source domain of "disaster" are mapped onto the target domain of "immigration," providing a negative image of immigration (Charteris-Black, 2006). Politicians use metaphors to characterize themselves, their opponents, and their political agendas, and use metaphorical language in policy debates to steer the public toward a certain viewpoint (Ottati, Renstrom, & Price, 2014).…”

Section: Introductionmentioning

confidence: 99%

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The Effects of Metaphorical Framing on Political Persuasion: A Systematic Literature Review

Boeynaems

Burgers

Konijn

et al. 2017

Metaphor and Symbol

126

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Effects of metaphorical framing of political issues on opinion have been studied widely by two approaches: a critical-discourse approach (CDA) and a response-elicitation approach (REA). The current article reports a systematic literature review (N = 109) that examines whether these approaches report converging or diverging effects. We compared CDA and REA on the metaphorical frames that were studied and their reported effects. Results show that the CDA frames are typically more negative, nonfictional, and extreme than REA frames. Reported effects in CDA and REA studies differ in terms of presence, directionality, and strength, with CDA typically reporting strong effects in line with the frame, compared to REA. These differences in effects can be (partly) explained by the different frame characteristics. However, differences in the methods applied by CDA and REA could be (partly) responsible for these differences as well. In all, we conclude that the research field is fragmented on the impact of metaphors in politics.

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“…By connoting similarities, both open and hidden, metaphors are important tools in the ideological conception of a phenomenon and in imposing a viewpoint. They therefore play a crucial role in the construction of social and political reality (Ottati et al., ). Metaphors make arguments seem more accurate and plausible.…”

Section: Methodsmentioning

confidence: 99%

Media Discussion on the Naturalization Policy for Syrians in Turkey

Atasü-Topcuoğlu

2018

International Migration

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This study focuses on the public opinion on the naturalization policy for Syrians in Turkey. It analyses news media coverage in the religious, far‐right newspaper (Yeni Akit), a centre‐right newspaper (Hürriyet), a social democrat newspaper (Cumhuriyet), and a socialist‐left news portal (Solportal). The research question is: What are the metaphors, arguments, and omissions produced by media of different ideologies about the possible citizenship of Syrians in Turkey? The results show that metaphors and arguments differ according to ideological stance, suggesting that the current political polarization in Turkey affects the public's acceptance of Syrians and challenges Turkey's established migration policy. Each ideological stance accepts Syrians on a selective basis, implying that universal naturalization of Syrians is not welcome; instead, there seems to be consensus favouring naturalization according to socio‐economic criteria. These results indicate a need for a change in migration policy, especially concerning disadvantaged Syrians.

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The metaphorical framing model: Political communication and public opinion.

Cited by 32 publications

References 62 publications

Conceptual metaphors shape consumer psychology

Conceptual metaphors shape consumer psychology

The Effects of Metaphorical Framing on Political Persuasion: A Systematic Literature Review

Media Discussion on the Naturalization Policy for Syrians in Turkey

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