The Metatheoretical Study of the Tourism System of the Volgograd Region and the Study of Preferences of Consumers of Regional Tourism Products

Abstract

The metatheoretical study of the tourism system of the Volgograd Region of the Russian Federation made it possible to determine the system characteristics of tourist relations of the region. Currently, an excursion type of tourism, in particular, war-historical and theological ones, is the main one in the region; this type is organized by two types of tourism products: tours (overnight) and excursions (without staying for the night). The focused interview with an expert group revealed the components and elements of the tourism product "excursion tour", which were grouped and listed in a questionnaire to assess the importance of each component and each element of the tourism product among consumers. 332 people divided into 6 age-sex groups took part in the survey. The survey results enable to form a methodology for the integrated assessment of regional tourism products: average estimates of the importance of each component and element of the tourism product for each group of respondents have been calculated; all the elements of the tourism product have been divided into two types (impression-forming and consumption-covering), to which essentially different evaluation scales are applicable.Keywords: metatheoretical study, tourism system of the region, tourism product, excursion tour, consumer preferences, components of a tourism product, elements of a tourism product.

Cluster approach to development of wine and gastronomy tourism in Volgograd region

“…That was the important event, certifying increasing of wine production plants number, necessity to decrease risks, product diversification, development of general marketing tools for development of wine brand of the region, organization of wine festivals and other events, as well as necessity to create governmental relations of Volgograd grape growers in the region and outside of it. [9] Thus, at present stage of grape growing and wine production development, we need to have cluster approach in the region, joining round one core the system of interconnected companies and organizations, with value as the whole exceeding the value of components. [10] Joining of efforts of those who produce grapes, planting material and wine and scientific and educational institutions of tourism and hospitality on the basis of cluster approach is necessary in order to create and develop of the high technological brunch to provide the region and the country with native products of grape growing industry.…”