The motivation for Muslim customers’ participation in the sharing economy

Weng, Jingjing; Hsieh, Ying‐Che; Adnan, Muhammad Zamakhsary; Yi, Li-Hsiang

doi:10.1016/j.resconrec.2019.104554

Cited by 13 publications

(11 citation statements)

References 49 publications

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“…First, the existence of different cultural practices that make national populations more or less prone to CE-related practices could be a reason. Hence, individuals' decisions to provide or not should be seen as the result of both personal and cultural differences [14,49]. Ianole-Călin et al [50] provide some evidence in this regard when analyzing collaborative consumption in Romania and Italy.…”

Section: Discussionmentioning

confidence: 99%

Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach

Cuervo

Gil-de-Gómez

2021

Sustainability

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In recent years, the collaborative economy has drawn a lot of academic attention. Most research has focused on the consumer side, whereas the evidence regarding individuals as providers is scarce. Based on the triple-p (planet, people, profit) framework of the sustainability approach, this paper empirically investigates the reasons that lead individuals to offer services in the collaborative economy. Using microdata from representative samples of national populations in the member states of the European Union, Heckman-type probit models have been estimated for the provision of transport and accommodation collaborative services. The results show that the decision to provide is largely shaped by individuals’ sociodemographic features. Social and environmental reasons are found to drive the decision to provide transport services. Meanwhile, economic reasons appear to be the key drivers behind the offering of accommodation services.

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Section: Discussionmentioning

confidence: 99%

Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach

Cuervo

Gil-de-Gómez

2021

Sustainability

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“…In addition, the use of peer-to-peer platforms and the related reduction of searching and transaction costs are considered as an important element of savings, income redistribution, and wealth [34,35]. • Social-Sharing economy as a pathway to increase social bonding and collaboration: Sharing one's possession with others is generally defined as a pro-social behavior able to increase the feeling of solidarity and sense of community [36][37][38][39]. Airbnb and the Couchsurfing providers, for example, are described as activities to engage in personal relationships and promote the development of connections, solidarity, and trust.…”

Section: Sharing Economy and Degrowth: Mapping Links And Similaritiesmentioning

confidence: 99%

The Trap of Success: A Paradox of Scale for Sharing Economy and Degrowth

Andreoni

2020

Sustainability

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Over the recent years, the sharing economy has been discussed as a community-based solution for a more sustainable future. Supported by the development of information technologies and defined by a large range of activities based on the access of underutilized resources over ownership, the sharing economy has been framed as a socio-economic model that is able to increase social bonding and collaboration and to reduce the inefficient allocation of resources. Within this framework, the sharing economy seems to align with the ideas of degrowth, broadly defined as a downscaling of production and consumption activities oriented to increase environmental quality and social collaboration. Despite the connections existing between them, no previous studies investigate the two concepts together. By considering the evidence provided by previous literature, this paper maps the links and similarities existing between sharing economy and degrowth and analyzes the discrepancies existing between the promises of the sharing economy and the impacts generated by practices. A paradox of scale, where the sharing activities fail to deliver as a consequence of success is also discussed together with future research directions. This paper contributes to the existing debate around alternative economic models and can support the design of sustainable practices.

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“…monetary and non-monetary aspects). It has been indicated that among the other reasons why Muslim consumers are drawn to the sharing economy is because of the economic benefit (Weng et al, 2020). In the context of Airbnb, the Muslim consumers may likely to engage or book their accommodation with Airbnb when the perception of value in the service is highwhen the consumers perceived that the benefits of using Airbnb service would outweigh the price being charged.…”

Section: Perceived Value and Guest Booking Intentionmentioning

confidence: 99%

Muslim tourists’ intention to book on Airbnb: the moderating role of gender

Tiamiyu

Quoquab

Mohammad

2020

JIMA

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Purpose The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian perspective. Additionally, this study investigates the moderating role of gender on the relationship between perceived value and guest booking intention. Design/methodology/approach This study considered the Stimulus–Organism–Response (S-O-R) theory to develop the research framework. Using a self-administered survey questionnaire, 156 completed and usable responses were obtained. The data were analysed by applying partial least squares–structural equation modelling technique, more specifically by using SmartPLS (version 3) software. Findings The study findings revealed that both reputation and perceived value positively affect Muslim tourists’ booking intention on Airbnb service. Moreover, it is also found that, gender plays a moderating role on guests’ intention to book accommodation on the Airbnb platform. Practical implications It is expected that the findings of this study can help the practitioners in the hospitality industry, particularly in strategising their marketing efforts to attract more tourists to engage in a meaningful relationship with the Airbnb in Malaysia. It is suggested that, the Airbnb hosts need to consider the reputation (stimulus) and perceived value (organism) in their marketing strategy to foster Muslim guests’ booking intention. Originality/value To the best of the authors’ knowledge, this work is among the first to examine the predictors of Muslim tourists’ booking intention on Airbnb. Moreover, very little is known on the moderating role of gender on perceived value and its association with booking intention, which this research attempts to address.

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The motivation for Muslim customers’ participation in the sharing economy

Cited by 13 publications

References 49 publications

Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach

Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach

The Trap of Success: A Paradox of Scale for Sharing Economy and Degrowth

Muslim tourists’ intention to book on Airbnb: the moderating role of gender

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