“…In recent years, however, theorists have suggested moving beyond this pioneering work to a more on-line analysis of social cognition as it occurs in ongoing social interactions (Ostrom, 1984; Swann, 1984). In the past few years, several investigators have responded to these suggestions and have begun to concentrate on the cognitive processes that occur during the give-and-take of ongoing social interaction (see, for instance, Baumeister et al, 1989; Bond, 1985; Gilbert, in press; Ickes, Robertson, Tooke, & Teng, 1986; Neuberg & Fiske, 1987; Park, 1986; Swann, 1987). We view our work on tokens' memory deficits as a modest contribution to this growing emphasis on the more interactive aspects of social cognition.…”