The origin and success of qualitative research

Bailey, Lawrence F.

doi:10.2501/ijmr-2014-013

Cited by 44 publications

(25 citation statements)

References 15 publications

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“…The present studies employs an exploratory qualitative approach to provide insights on consumers' experiences and opinions largely used in academy for exploring new phenomena and draw up new theories (Bailey 2014). In particular, this approach allows interpreting subjects of the study and exploiting the emerging knowledge to contribute to the literature.…”

Section: Methodology Of Researchmentioning

confidence: 99%

Engaging consumer through the storefront: Evidences from integrating interactive technologies

Pantano

2016

Journal of Retailing and Consumer Services

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Abstract. Although previous studies identified the importance of storefront windows on consumer's entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies. The purpose of this study is to carry out an exploratory investigation into the consumers preference for a certain store based on the storefront windows (in terms of entry decision), with emphasis on the current most attractive interactive technologies. Thus, we examine the extent to which an exploratory sample of consumers is influenced by storefront interactive technologies. Emotional aspects emerge as the most influencing ones in the case of traditional storefronts, while both emotional and functional aspects emerge as the most influencing factors while considering the integration of interactive technologies. In particular, our results shed light on the way these elements can be managed for the design of future attractive storefront windows, by providing important insights for scholars and practitioners.

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Section: Methodology Of Researchmentioning

confidence: 99%

Engaging consumer through the storefront: Evidences from integrating interactive technologies

Pantano

2016

Journal of Retailing and Consumer Services

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“…The qualitative methodology emerged as early as 1925 as a tool for researchers interested in exploring and understanding human behavior (Bailey, 2014). Use of the qualitative research method applies when the researcher focuses on the how, who, and why of organizational processes (Percy, Kostere, & Kostere, 2015;Yin, 2013).…”

Section: Study Design Description and Parametersmentioning

confidence: 99%

Strategies to Influence a Quality and Compliance Culture

Macht

2018

IJAMT

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Sales of defective or substandard products carry a potential risk of unintended effects on the consumer. The purpose of this single-case study was to explore the strategies to influence a culture of quality and compliance. Findings identified the value of weaving quality and compliance into a unified matrix to establish a holistic approach to endowing the organizational culture with the behaviors and habits that drive quality and compliance across business unit boundaries. To treat any aspect of quality and compliance as a separate element of the culture may undermine the overall effectiveness of quality and compliance programs, leaving room for employees to doubt the value top leadership places on these requirements.

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“…Studies show that the average workplace is now made up of four generations. There is a combination of individuals from multiple age groups including individuals near to retirement (Bailey, 2014). One of the main concerns for employers is that it's hard to manage a team that ranges from the ages of 16-60.…”

Section: Introductionmentioning

confidence: 99%