The Owner-manager and the Functional Management of a Small Firm

Lobontiu, Gabriela; Lobonţiu, Mircea

doi:10.1016/j.sbspro.2014.02.519

Cited by 14 publications

(14 citation statements)

References 5 publications

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“…Research of Allahyari, Saburi dan Keshavarz (p:65) also explained that in the area the farmer ability to sell their products directly to consumers has the lowest value (59). Lobantiu & Lobantiu (p.550) said that, the most small business owners who tend to do direct sales activities only 38 percent, the rest tend to hand over sales to other marketing agencies (60) . This showed that farmers prefer to sell their products to other marketing institutions rather than directly selling to the consumers.…”

Section: Resultsmentioning

confidence: 99%

Marketing Management Skill of Mangosteen Farmer

Andriyanty¹,

Yunaz²,

Wahab³

et al. 2020

IJISRT

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The purpose of the study is to measure the influence of internal factors, external factors and the technology utilization on marketing management skill of manggosteen farmers in Bogor. The respondent farmers were 60 farmers who are farmer group member and minumun 0,5 hectare land area landowners. The research model was analyzed by structural equation model which includes four latent variables. Empirical results show that the management skill of Bogor mangosteen farmers is average. The internal factor, individually the highest effect was motivation. The highest effect of external factor was goverment assistance in market information. The highest effect of technology utilization was internet utilization. The marketing managerial skills, the data shown that place was the highest variable. The internal factor and technology ability were significant and indicated positive correlation. Fifty nine percents farmer marketing capacity explained by internal, external factor and technology skill. Based on the outer loading analysis, the most influential manifest internal factor variable was farming interest. The influential manisfest variable was goverment assistance in market information. The most influential manifest of technology ability variable was transportation and communication utilization. The variable that influences the marketing management skill, the most is placing.

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Section: Resultsmentioning

confidence: 99%

Marketing Management Skill of Mangosteen Farmer

Andriyanty¹,

Yunaz²,

Wahab³

et al. 2020

IJISRT

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“…No entanto, no ambiente das MPEs, o empreendedor e o gestor frequentemente correspondem ao mesmo indivíduo, onde sua tomada de decisão é envolvida por elementos menos formais, evidenciando maior complexidade, mas também maior agilidade (Lobontiu & Lobontiu, 2014). As características de ambos, portanto, não são exclusivas e ainda necessárias, ao grupo oposto (Fillion, 2000).…”

Section: Características Do Empreendedor E As Proxies De Controle Gerunclassified

O efeito mediador das proxies de controle gerencial na relação características do empreendedor e desempenho organizacional.

Fonseca

Espejo

Queiroz

2020

REPeC

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Objetivo: A fim de compreender as influências das características do empreendedor sobre o desempenho organizacional financeiro e não financeiro, busca-se, neste estudo, avaliar o efeito mediador das proxies de controle gerencial nessa relação. Método: A amostra foi composta por piscicultores atendidos por um programa brasileiro de assistência técnica. Os dados foram coletados por meio de questionário aplicado entre outubro e novembro de 2018 e analisados por meio de modelagem de equações estruturais (SEM), com auxílio do software SmartPLS®. Resultados: Os resultados apontaram que o efeito mediador de proxies de controle gerencial, na relação estabelecida, ocorre de forma parcial e concorrente. Houve necessidade de re-especificação do modelo inicial, conforme apontamento das análises. O modelo final indicou que características do empreendedor influenciam diretamente, de forma negativa, o desempenho organizacional em 36,4%, enquanto que, por meio das proxies de controle gerencial, o efeito foi positivo em 41,3%. Contribuições: O estudo demonstra que a presença de características empreendedoras isoladamente não geram efeitos positivos esperados no desempenho organizacional. Aponta também que proxies de controle gerencial contribuem significativamente para o desempenho de pisciculturas. A pesquisa supri ainda a demanda por estudos de contabilidade gerencial em pequenas empresas e de pesquisas em contabilidade que façam uso do PLS-SEM.

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“…But SMEs are not just small-sized corporations (Lobontiu and Lobontiu, 2014;Bridge et al, 1998) as very often assumed, and thus there are many differences between the situation and behaviour of smaller and bigger businesses (Greiner, 1998;Churchill and Lewis, 1983;Guo et al, 2018). These differences lead to unique challenges and it is not possible to expect that methods and approaches developed for bigger corporations could be automatically applied in the same way in SMEs.…”

Section: Introductionmentioning

confidence: 99%

Estimating Local Consumer Market Size for Marketing Decision-Making

Dušek

Vojtko

Šalamoun

2018

Acta Univ. Agric. Silvic. Mendelianae Brun.

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Marketing theory provides a lot of tools and methods for planning and analysis, but their practical use typically requires data that are not easily available, especially for small and medium enterprises (SMEs) operating on smaller local markets. In this study, we present a method that allows SMEs to simply estimate the size and growth trend of a local market in the Czech Republic defined by selected municipalities. The data about total consumer spending in 2011–2016 period were drawn from publicly available sources. We have created maps using the QGIS software with estimates of total consumer spending in all municipalities of the Czech Republic in 2016, total consumer spending in specific local market in 2016 and the average annual growth rate in consumer spending in 2011–2016 as well. It may serve as a guidance for SMEs about where the biggest opportunities and threats in the market size and growth are. The same method has been applied to part of South Bohemia region as a case study whose results could be used for estimation of the same figures about consumer spending.

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The Owner-manager and the Functional Management of a Small Firm

Cited by 14 publications

References 5 publications

Marketing Management Skill of Mangosteen Farmer

Marketing Management Skill of Mangosteen Farmer

O efeito mediador das proxies de controle gerencial na relação características do empreendedor e desempenho organizacional.

Estimating Local Consumer Market Size for Marketing Decision-Making

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