The Potential of Halal Tourism in Bandung City

Octaviany, Vany; Andari, Rini; Gusnadi, Dendi

doi:10.5220/0008491602630269

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2021

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“…Meanwhile, from the perspective of city income, the contribution of the creative sector in 2018 reached 33.09% of Bandung City's original regional income (Gaffar et al, 2019). This is also corroborated by the results of measurements carried out by Frontier Consulting Group and Tempo Media Group in 2017 with the establishment of Bandung City as the city with the highest tourism index in Indonesia, which is 95.30 which is higher than Denpasar and Yogyakarta (Octaviany et al, 2019).…”

Section: Introductionsupporting

confidence: 55%

See 1 more Smart Citation

Global Muslim Response to Bandung Halal Tourism Branding

Juliansyah

Putri

Suryadana

et al. 2021

IJASTE

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The city of Bandung has great potential for halal tourism. In addition to the carrying capacity of natural and human resources, Bandung has been designated by the Indonesian. However, policy makers still have not carried out special branding for halal tourism for the city of Bandung. This study has a purpose to observe the importance of branding for halal tourism in Bandung. This study uses a qualitative approach. The data were collected through questionnaires and literature study. The result showed that the majority of Muslims from various countries consider halal tourism branding important and influence their choice of the city they will visit.

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Section: Introductionsupporting

confidence: 55%

“…In 2019, it became the fourth city after Bangkok, Seoul and Mumbai. Bandung is also ranked fifth and 21st in Asia and the world (Octaviany et al, 2019).…”

Section: Introductionmentioning

confidence: 99%