People in speech communities are unique, and so are their behaviours. This study aims at investigating how husbands coming from the northern rural Jordanian speech community address their wives when spouses are (not) alone, and for what functions. Data were collected from a purposive sample of husbands through a discourse completion task which focused on the use of address forms (AFs) as an entry point into situations of complaint, invitation, greeting and request. Data were categorized and analyzed qualitatively, and drawn upon Brown and Gilman"s (1960) two-dimensional model and Hymes" (1962, 1964, 1972) ethnography of (cultural) communication-approach. Results showed that husbands used "teknonyms, epithets, forenames, zero form and endearment terms". Results showed significant impact of relative academic background and length of marriage period on husbands" employment of AFs. AFs reflected stereotypic and cautious communication which showed that AFs in rural settings were not selected randomly, but rather for a practical value in managing spouse relationships. Laden with situationgoverned functions, AFs introduced a culturally distinctive system of ways to intelligently maintain the relative politeness, power, solidarity, status and intimacy relations, consistently with the socio-cultural context. This study provides implications for linguistic ethnography and further sociolinguistic research on AFs.