The Reasoned Action Approach to Growth Intention to Increase Small And Medium Enterprises: A Conceptual Framework

Abstract

Entrepreneurship plays an important role in the economy, among others, in reducing the unemployment rate and improving the economy of a country. However, this was not accompanied by the interest of entrepreneurs in increasing their business. Even though interest is the main predictor in shaping the behaviour and performance of a business. This article aimed to provide literature on what factors can shape an entrepreneur's interest in developing his business. In answering the objectives of this study, a literature study was carried out on the articles about interest in developing a business published in the 2010-2021 period and contained in a bibliographic database. Based on the results of the study, four factors could strengthen the interest in entrepreneurs developing their business, namely: attitude, descriptive norms, injunctive norms and perceived behavioural control with the theoretical approach of reasoned action approach, which are known to be better at predicting behavioural interest because the variables used are more detailed. This research is not only useful for entrepreneurs to increase their demand to develop their business but also useful for related stakeholders to support the increase in-class promotion of MSME actors.

Peningkatan Marketing Capability Umkm Kacang Sangrai Di Kampung Ekowisata Keranggan Tangerang Selatan

“…UMKM Kacang sangrai memiliki masalah yang tidak jauh berbeda dengan UMKM jenis makanan khas. Untuk dapat meningkatkan kinerjanya, UMKM memiliki permasalahan kurangnya kemampuan pemasaran (Octasylva et al, 2021). Oleh karena itu, melalui program insentif pengabdian masyarakat terintegrasi dengan MBKM berbasis kinerja IKU bagi PTS tahun 2022 dilaksanakan kegiatan dengan judul "Peningkatan Marketing Capability UMKM Kacang Sangrai Kampung Ecowisata Kranggan, Setu Tangerang selatan".…”

Competency, guanxi and growth aspirations: small tourism enterprises in dynamic environments

“…As such, guanxi can enable entrepreneurs to overcome various barriers and challenges during startup and growth (Matthew Scott et al, 2014), which contributes to the subsequent performance of their ventures and their own career achievement and emerging aspirations (Chen et al, 2017(Chen et al, , 2021Ju et al, 2019). However, the mechanism by which those critical factors impact the entrepreneurial growth aspirations of entrepreneurs in STEs has not been systematically investigated (Capelleras et al, 2018) or comprehensively interpreted in light of any theoretical framework (Octasylva et al, 2021).…”

“…It is deemed important to study entrepreneurial growth aspirations and their determinants (Ebdane and Samar, 2019;Eide et al, 2021). At base, such aspirations are a kind of individual behavioral intention (Octasylva et al, 2021). Social cognitive theory (SCT) provides a comprehensive framework for understanding the determinants of behavioral intention as well as goal-setting (Mccormick and Martinko, 2004).…”

“…However, the mechanism by which those critical factors impact the entrepreneurial growth aspirations of entrepreneurs in STEs has not been systematically investigated (Capelleras et al. , 2018) or comprehensively interpreted in light of any theoretical framework (Octasylva et al. , 2021).…”

“…, 2021). At base, such aspirations are a kind of individual behavioral intention (Octasylva et al. , 2021).…”