The role of employees within an organizational has become the subject of research, both in academia and in companies themselves. Nowadays, it is important to realize that companies must value the way they manage their relationships with employees, so that they can create value and benefits for both parties. The aim of this research is to analyze which aspects lead to greater commitment on the part of employees and what makes them feel valued in their organizations. To meet this objective, a quantitative methodology was used, through the application of a questionnaire to various employees in the insurance industry. The results show a positive relationship between leadership, the inclusion of employees and their commitment to work, and also that participation in decision-making positively influences their satisfaction, appreciation and loyalty to the company they work for. It can therefore be concluded that investing in employees, as well as increasing their satisfaction and commitment, is crucial for sustainable growth and organizational success.