Abstract:One of the most important aspects that sport organisations need to pay attention when it comes to being competitive is the use of total quality management (TQM) techniques. The aim of this paper is to develop a conceptual framework of the use and influence of TQM techniques in the sports organisations' performance by providing the relationship between these techniques and overall performance. Our conceptual framework is based on the influence of these techniques: quality circles, benchmarking, continuous improvement (kaizen), empowerment and outsourcing. These techniques contribute to increase the overall quality, increase innovations, increase the employees' involvement and loyalty and increase the financial stability of sport organisations.Keywords: total quality management; TQM; TQM techniques; sport organisation; quality programs; performance.Reference to this paper should be made as follows: Rexhepi, G., Ramadani, V. and Ratten, V. (2018) 'TQM techniques as an innovative approach in sport organisations management: toward a conceptual framework', Int.