The Relationship between Religiosity, Self-Interest, and Impulse Buying: an Islamic Perspective

Abstract

The expansion of e-commerce dramatically changes the spending patterns which are found a significant number of impulse buying. Practical method and easy way to buy specific goods from e-commerce might be an important factor why customers spent their money more impulsively. Researches on this phenomenon showed that psychological values emerged from religiusity condition and self-interest encouragement play as self-regulation for controlling impulsive buying behavior. Viewed from Islamic economic perspective, this study seeks to configurate self-interest (al-nafs) into three levels namely al-nafs al-ammarah, al-nafs al-lawwamah, and al-nafs al-muthmainnah when al-nafs involved in online impulse buying. The first two layers of al-nafs refer to the level of self-interest which are material oriented, whereas the last one represents the highest level of self-interest which is spiritual oriented. By employing 134 repondents from e-commerce customers in Jakarta, the research findings revealed that there was no relationship between religiusity and alnafs al-ammarah and al-nafs al-lawwamah. However, al-nafs al-ammarah and al-nafs al-lawwamah positively influenced impulse buying. Meanwhile, there was strong relationship between religiusity and al-nafs al-muthmainnah in which this highest level of self-interest did not have relationship with impulse buying. These research findings have important implications that in order to regulate impulsive buying behavior, customers should control their self-interest and make it to be alnafs al-muthmainnah.

Determinan Impulsive Buying Behavior Pembelian Produk Fashion Muslim Pada Marketplace Era New Normal Di Madiun

“…Menurut Rahmah and Idris (2018) pembelian impulsif pada pandangan Islam termasuk kegiatan konsumtif dan memiliki dampak negatif yang harus dihindari oleh konsumen muslim karena mengarahkan pada sifat serakah, egois, sombong, boros, dan tanpa rencana. Masyarakat cenderung memaksimalkan kegunaan barang yang dibeli sehingga mereka seringkali didorong untuk mewujudkan keinginan tersebut dan memutuskan membelanjakan uangnya secara impulsif (Hoetoro and Hannaf 2019). Dalam pandangan Islam, impulsive buying behavior tidak bisa diterima dan dilarang karena termasuk dalam konsumsi yang tidak rasional, mementingkan keinginan, dan termasuk pada konsumsi yang berlebihan atau boros.…”

“…Sehingga diasumsikan bahwa : H3: Faktor situasional berpengaruh positif signifikan terhadap impulsive buying behaviour pembelian produk fashion muslim di masa new normal Religiusitas dalam penelitian ini menjadi penentu dalam mempengaruhi perilaku konsumen seorang muslim terutama dalam perilaku konsumsi yang memegang teguh nilai-nilai islami. Menurut Hoetoro & Hannaf (2019) adanya religiusitas pada konsumen maka diharapakan mampu mengontrol dan mengurangi perilaku impulsive buying. Religiusitas mengacu teori Glock dan Stark antara lain ideologis, ritualistic, ekaperensial, intelektual, dan konsekuensial (Putriani and Shofawati 2015).…”

“…Hal ini menandakan bahwa konsumen wanita muslim Madiun belum menjadikan agama Islam sebagai dasar keputusan dalam melakukan pembelian atau way of life. Hasil ini mendukung hasil dari simpulan Hoetoro & Hannaf (2019) religiusitas tidak berpengaruh terhadap pembelian impulsive buying. Serta mendukung penelitian Rahmawati and Mutaqqin (2018) yaitu religiusitas berpengaruh negatif signifikan sehingga para konsumen lebih mendahulukan keinginan daripada kebutuhan.…”

Baitul Mal Strategy in Aceh Tamiang District to accelerate extreme poverty relief (P2KE) in Aceh Tamiang District

“…Many studies on zakat have been carried out, including from the zakat management side such as (Ab Rahman et al, 2012;Dikuraisyin, 2020) then from the zakat accounting side (Alim, 2015;Hamat, 2014), the behaviour of paying zakat (Hoetoro & Hannaf, 2019;Ummulkhayr et al, 2017;Zain et al, 2015) and from a legal perspective on zakat (N. H. Safwan Kamal, 2022;Safwan, 2021) (Marimin & Fitria, 2017;TRIGIYATNO, 2017;Zainal Muttaqin Ridwan, Fahriansah, Mutia Sumarni, 2022). Although there are many studies on zakat, there are not many studies that directly relate to extreme poverty alleviation Zakat/infak is likened to social security and the government has the right to collect it from people who have excess assets that have met the levels of zakat (nisab zakat).…”