“…It has been argued that industry can achieve CE through five phases— take , make , distribute , use , and recover , that is, converting their linear business processes ( take , make , and distribute ) to circular (Prieto‐Sandoval, Jaca, & Ormazabal, ). CE is a concept widely studied in China and the European Union (EU), the adoption of the latter driven by legislation, but there is a big scope for analysis beyond those countries (Katz‐Gerro, Greenspan, Handy, & Lee, ; Zhu et al, ). Moreover, although there is research in larger organisations (Kumar, Sezersan, Garza‐Reyes, Gonzalez, & Al‐Shboul, ; Zhu et al, ), study on SMEs adoption of CE is scant.…”