The Relationships between Socio‐demographic Variables and Concerns about Environmental Sustainability

Park, Sang-June; Choi, Sungchul; Kim, Eun-Jeong

doi:10.1002/csr.284

Cited by 57 publications

(49 citation statements)

References 33 publications

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“…The renewed interest in the area of green marketing has generated new perspectives in the literature from both organizational and consumer perspectives (Chen and Chang, ; Lee et al , ; Park et al , ). In order to expand the existing literature, this study proposed and tested an integrated model examining the effect of consumers' concern for environmental values and their general attitudes towards green products on green brand image and its subsequent influence on green brand trust and green brand equity.…”

Section: Discussionmentioning

confidence: 99%

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

et al. 2016

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The aim of this study is to expand the existing understanding of green consumers' behaviour by proposing and testing an integrated conceptual model that explores the influence of consumers' personal concerns for the environment and general attitudes towards green products on brand‐related knowledge structures (image and associations) and relationship preferences (trust and brand equity) for green brands. A questionnaire‐based survey method was used to collect data using convenience sampling. One hundred and ninety‐nine usable responses were obtained. A structural equation modelling procedure was used to test the proposed hypotheses. The results confirmed that a positive relationship exists between consumer concern for environmental values and general attitudes towards green products. Both these constructs influence consumers' knowledge structure of a green brand (image and associations). Furthermore, a strong relationship exists between consumers' knowledge structure (image and associations) and their relational preference (trust and brand equity) with green brands. These findings are important for business strategy formulation by providing empirical support for the idea that a firm should invest its resources not only to project its environmentally friendly brands but also to build consumers' concern for environmental values and their attitude towards green products. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment

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Section: Discussionmentioning

confidence: 99%

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

et al. 2016

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“…Lin and Huang, 2012;Urien and Kilbourne, 2011;Vermeir and Verbeke, 2008) and socio-demographic characteristics (e.g. do Paço and Raposo, 2009;Park et al, 2012) as the most often considered determinants. Attitude and values turn out to be better predictors than socio-demographic characteristics, with the latter showing contradictory findings (Diamantopoulos et al, 2003;DiazRainey and Ashton, 2011;Rex and Baumann, 2007;Zhao et al, 2014).…”

Section: Consumers' Green Purchasing Behaviourmentioning

confidence: 99%

Consumer acceptance of Wood-Polymer Composites: a conjoint analytical approach with a focus on innovative and environmentally concerned consumers

Osburg

Strack

Toporowski

2016

Journal of Cleaner Production

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a b s t r a c tWood-Polymer Composites (WPCs) can contribute towards resource efficiency as they mainly consist of wood by-products and/or waste materials. The eco-innovative materials represent a hybrid solution on the 'two-evils' continuum' constituted by the competing materials of wood and plastics; the former being too expensive and resource consuming in mass consumption, the latter cheap but environmentally hazardous. However, consumer acceptance of WPCs is questioned due to the merger of components consumers perceive as being contradictory (wood and plastics). Additionally, it is discussed whether consumers' innovativeness enhances WPC acceptance, while eco-friendly consumers may reject WPCs because of environmental concerns related with the synthetic components.To determine the potential market for products made of eco-innovative materials, two Germanlanguage online studies (n ¼ 198, n ¼ 357) were created to examine consumer acceptance of WPCs in relation to the competing materials. Study 1 introduced a 3 (material: wood, WPC, plastics) Â 2 (appearance: wooden or synthetic) within-subject design. Consistent with the expectations, study 1 showed a clear preference for wood over plastics based on a convenient sample. WPCs remained in the centre position, even for environmentally concerned consumers. Study 2 was conducted to replicate the findings with a representative sample. It additionally considered consumer innovativeness and included further product categories. WPCs only slightly deviated from the centre position in study 2. Mostly important, study 2 proved that the higher the environmental concern and the innovativeness of consumers, the more WPCs were accepted. When taken together, the results point to a greater WPC market than previous research had indicated. In general, premature concerns about innovative materials can be prevented by consumer acceptance studies examining the new materials' position in a surrounding 'multi evils' continuum'.

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“…Following the studies on CSR in general, some researchers found that women have a more protective attitude towards the environment in particular (Wehrmeyer & McNeil, 2000) and are more likely than males to be ecologically conscious (Park, Choi, & Kim, 2012). Related research shows that boards with a higher proportion of women directors had higher environmental performance (Kassinis et al, 2016;Li et al, 2017;Lu & Herremans, 2019;Post et al, 2015;Walls et al, 2012) and higher levels and quality of environmental reporting (Rao et al, 2012;Liao et al, 2015;Ben-Amar et al, 2017;Lagasio & Cucari, 2019;Bravo and Reguera-Alvarado, 2019).…”

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

Board gender diversity and corporate environmental performance: The moderating role of family and dual‐class majority ownership structures

2020

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While prior work has investigated the impact of (a) ownership structure and (b) board gender diversity separately on corporate environmental performance, researchers have not studied the potentially important relationship between ownership control and female board diversity in influencing corporate environmental performance jointly. We do so in the context of majority ownership in family‐controlled and dual‐class firms whose motives and influence are theoretically different from that of the firm's minority shareholders. Drawing on resource dependency, socioemotional wealth theory, and secondary agency theory, we hypothesize that majority family owners and dual‐class owners likely choose women directors to help advance their personal preferences for environmental corporate social responsibility. Our empirical tests utilizing 2,755 U.S. firm years over the 2010–2015 show that, as hypothesized, these two majority ownership types interact with board gender diversity to positively influence corporate environmental performance.

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The Relationships between Socio‐demographic Variables and Concerns about Environmental Sustainability

Cited by 57 publications

References 33 publications

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Consumer acceptance of Wood-Polymer Composites: a conjoint analytical approach with a focus on innovative and environmentally concerned consumers

Board gender diversity and corporate environmental performance: The moderating role of family and dual‐class majority ownership structures

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